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mercredi 1 août 2012

Market Your Business for Free: Affiliate Program Management

Although having your own affiliate program can be time intensive, it’s also a great way to increase the amount of money you are making very quickly. The reason is that affiliates will market your business in places you haven’t considered, but they will also allow you to use major leverage in order to get the word out about your business.

It’s not enough to offer an affiliate program though. There are certain things you will need to do in order to get super affiliates to join your program, as well as keep your affiliates active and motivated. The truth is, only about 20 percent of your affiliates will actively promote your program. Most affiliates will try your program for about 30 days and move on.

Here are a few things you can do to help your affiliates:

1. Offer a list for them. On this list you will send them updates, training, and other resources to help them stay motivated and make money. You may also want to consider sending them marketing materials as well. If you have an upcoming promotion, it’s a good time to let them know.

2. Create brandable materials for your affiliates to give away. When your affiliates can brand free ebooks, software, and other tools that promote your business, they are more likely to give them away. This is a simple way for you to create a viral marketing campaign for your business. Viral marketing campaigns can continue to market your business long after you create them.

3. Build a training area for your affiliates. You can offer a free training course, promotional downloads, access to statistics and other resources your affiliates may need. Keep this area fresh so affiliates will visit often and let them know it’s available.

4. Consider offering contests from time to time. Allow affiliates to earn your products for making a sale. This gives everyone an opportunity to be a “winner.”

5. Offer your affiliates special deals on your products. This allows you an opportunity to make a little extra cash, and your affiliates will appreciate you offering them a better deal.

Once you set up your affiliate program, you will want to promote it. Submit your program to the affiliate program directories. This will help your program get found. Offer a generous commission to affiliates so they are more likely to want to join your program. Include produts at different price points so they have more opportunities to earn. They will appreciate your efforts to help them, and you’ll earn more money too.

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