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lundi 27 août 2012

GetResponse is One of the Most Popular Auto-Responders but is It Good

By Randi Pierce


Email marketing, as a tool for the online business contains the greatest amount of leverage possible. Of course email is used by IM marketers to build relationships and market various products, or services. It's basically a means for making sales to potential customers. An effective and professional email marketing management system can make your life much easier. In the IM world, there has been an ongoing battle between two giants in the industry: GetResponse and Aweber. We became very curious about this ongoing battle, so we decided to take a look and see this for ourselves.

There are many choices, and video emails are just one of the options you available for your from GetResponse. They have a multi-media studio for creating videos along with audio. They'll allow up to one hundred megs worth of storage for audio/video in your account. That should allow for even a complete A/V series if needed. So, right there in your account, you'll be able to make your videos, and then edit them if desired, so that's a tremendous tool. But be warned that some people do not like it when videos autoplay, and they don't like large email files, or attachments. So do be careful with them.

You can also include email functions so the sight impaired can receive them and use them. You'll do that by using GetResponse's application to turn text into speech. So, then your recipient can just choose to listen even if they're not sight impaired. That adds real value and usability to your emails. You'll be able to expand your marketing reach and communicate with even more people.

There are a lot of choices when it comes to managing your subscription list. Before choosing a service, make sure that it is designed in a way that your customers can give you feedback. If you are customer oriented then you will love GetResponse's survey feature; which enables you to send your customer's real surveys that will help you make better decisions. The information that you generate from a survey is invaluable, you are essentially gathering your customers thought and wants. If you have done other types of market research but didn't know how to make your product more specific then this is one of the best ways to do it. They can also help you figure out what your next product should be.

There's no debate that email marketing can be a powerful business builder. But make no mistake about it, online business takes a lot of work before you can see results like that. There's more than email managing because they realize there's a lot more to business than that. It's a business building service, too. See how they measure up to the competition with all they have to offer. After all this, we tend to think they offer the highest level of services, and we believe you'll see that too.




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