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mercredi 2 juillet 2014

Why The Google Updates "panda" Filter Impacts 7.5 Percent Of All Search Results

By David John


Have you heard of the many different updates that Google has made in the last few years in an attempt to make the search experience for individuals much more useful. Many sites that pop up are often only trying to coerce individuals to visiting their blog or website in an attempt to sell them a product or service. Some of them are even worse, downloading spyware to your computer without you knowing, causing even more problems on your PC than you had before. Today, the latest Google Panda update has affected 7.5 percent of all websites that are indexed, making a clean sweep of what they call weak or thin sites. This article will address what you can do in order to avoid being a statistical victim of Google's efforts to keep their search engine clean.

Avoiding Google Updates And Maintaining Your Ranking

The panda update is specifically targeting websites and blogs that offer very little value. These are sites that have just a couple pages of content, and are not updated on a regular basis. The structure of the site is also problematic. If it is easy to navigate, designed with silos or categories in mind, this will also look good in the eyes of Google and this latest update that has occurred. If your websites are primarily updated with content that is either 100% unique, or is curated content providing useful information, you will be able to find your way to the top of the search engine listings, and even benefit from updates that eliminate trash websites from the serps.

Using Google Panda To Your Advantage

If you have existing sites that are thin, having only 5 to 10 pages of actual content, and if you do not post to these silos regularly with unique and invigorating material, you should start doing that right now before the next update in order to avoid being penalized once again. If you are creating a new website, you should design it with a silo structure, and schedule 50 or more posts out into the future, all with content that is related to the products and services you have to offer. Using these simple strategies, you can bring an old website to life, and ensure that the Panda update will not affect any of your new sites the next time the update is made.

If you have ever had a site disappear from the search engine rankings as a result of being unable to sustain the updates that occur, by simply considering what the larger websites like Amazon are doing, creating thousands of pages of content, and categorizing each page appropriately, by doing the same, you will definitely fall under the good graces of Google. Even if your website is old, new, or if you are just starting to post regularly right now, you will not be part of the slaughter that the Google panda update tends to provide, this time to 7.5% of all sites online.




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