White Ops has been hired in order to target the major advertisers and see how they are going about their day-to-day practices. Are they only resorting to using bot fraud in order to get the attention of prospective customers? This is being done after a lot of claims are being made that the major advertisers are cutting corners and just using bot fraud to inflate numbers. White Ops is a renowned named in the advertising security world and will be using their research to put together a firm report by October.
This report will take a look at what advertisers were doing with their campaigns and how much bot fraud was involved in their practices. Was it reserved for certain moments or was it being done on a grand scale? Initial signs have show bot fraud is widespread and has been an issue for a very long time.
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Critics of this issue believe that bot fraud is nothing more than scaremongering that is going on by a select few people. They believe while bot fraud does exist it does not encompass over 50% of the industry as being stated by people on the other side of this debate.
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
This report will take a look at what advertisers were doing with their campaigns and how much bot fraud was involved in their practices. Was it reserved for certain moments or was it being done on a grand scale? Initial signs have show bot fraud is widespread and has been an issue for a very long time.
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Critics of this issue believe that bot fraud is nothing more than scaremongering that is going on by a select few people. They believe while bot fraud does exist it does not encompass over 50% of the industry as being stated by people on the other side of this debate.
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
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