It may be hard to see why Google changing their SEO practices is hurting the bottom line for eBay. Well, that's what you will get some information on below. This is something that not only hurts eBay, but a number of people that depend on SEO practices.
CFO Bob Swan stated that search engine positioning was a major factor in regard to less traffic to eBay's core market places. It was a challenging quarter because of lower conversions and slower active buyer growth.
As a result, eBay has decided to reengage existing clientele, as well as bring in new customers, using strategies including coupon in, increased market spending and advertising, and providing more seller incentives. The problem seems to be solely based upon tactics that are not allowed by Google, which forced them to penalize eBay in some way. Hopefully these changes will take effect quickly as third-quarter earnings need to be higher to compensate for the previous quarter.
This is a lesson that everyone should learn in regard to search engine optimization. Google controls the game, and by flirting with tactics and strategies that will definitely be frowned upon, Google doesn't care who they take down. Although eBay has stated publicly that they will use more money for Google advertising, this is probably not true.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
CFO Bob Swan stated that search engine positioning was a major factor in regard to less traffic to eBay's core market places. It was a challenging quarter because of lower conversions and slower active buyer growth.
As a result, eBay has decided to reengage existing clientele, as well as bring in new customers, using strategies including coupon in, increased market spending and advertising, and providing more seller incentives. The problem seems to be solely based upon tactics that are not allowed by Google, which forced them to penalize eBay in some way. Hopefully these changes will take effect quickly as third-quarter earnings need to be higher to compensate for the previous quarter.
This is a lesson that everyone should learn in regard to search engine optimization. Google controls the game, and by flirting with tactics and strategies that will definitely be frowned upon, Google doesn't care who they take down. Although eBay has stated publicly that they will use more money for Google advertising, this is probably not true.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
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