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samedi 14 juin 2014

Why Social Signs Are Important To Your SEO Campaign

By Bilal Amed


Social signals are referred to as the amounts of tweets, likes, followers and +1's a website or blog receive. Many professionals in the search engine optimization industry believe that when the likes, tweets or followers of a particular website increases, the rankings of such website increases too. This has now been proven without any doubt, and most of the SEO experts are suggesting that social signals would replace links altogether in the near future.



Social signals would help to attract targeted customers and build brand awareness for your product or service. The more your product becomes popular among the customers and followers, the more it will help to improve your search engine optimization rankings among the search engines. Google's Matt Cutts confirmed that social signals will have a huge significance in search results over the next 10 years during his speech at the Search Engine Land SMX Advanced Conference in Seattle, Washington. But he did not devalue the importance of other links completely.

1. The world is making more use of social media websites, and kids today are tomorrow%u2019s consumers. There is a whole generation that is being raised using social media websites like Facebook, Google ,Twitter, Instagram, Pinterest, etc. So as this generation ages, there will be more consumers who will spend more time on social media channels. Therefore, the likelihood of a significant increase in social signals is predicted by consumers who will interact with their favorite brands on the internet. People today already spend a considerable amount of time in social networks than search engines, this gap will only continue to grow.

It seems that social media could be the next big thing in the ever-changing world of SEO. This is a fairly new trend but you should already look for ways to develop a stronger presence on social media to improve the ranking of your site.

3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.

Developing your presence on social media could help you improve your site's ranking in search results. Search engines are always making improvements to the algorithms used to rank web pages and it seems that social media is now taken into consideration. Receiving some attention on social media could help you rank higher in search results. Recent studies have shown that gaining followers on Google +, being mentioned on Twitter or receiving likes on Facebook positively impacted the ranking of different sites.




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