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mercredi 4 juin 2014

Bounce Rates With Google Tag Manager Listener

By Ben Khatib


Understanding your bounce rate is something that all webmasters and website owners need to know. However, you need to ensure that you are actually getting the right bounce rate. Most people use Google Analytics to track the bounce rate of their website. However, this is not actually the most correct because of what Google Analytics classes as a page bounce.



Then Google came up with Google Tag Manager. This was designed to make it easy to keep track of things like this.

Once this happens, the visit will no longer be counted as a bounce. You can then create a segment that lets you see how many people spent less than 15 seconds on a page. This will be a better measurement of your true bounce rate.

These events will include the click listener which tells GTM when a visitor clicks on something on the site that does not generate a page, the form submit listener, the link click listener and the timer listener which tracks the amount of time someone spends on the webpage.

If you happen to find that your visitor leaves the page before the timer goes off, nothing will happen. When a visitor stays for a long enough period of time, the Google Tag Manager Listener causes it to fire and you can start gathering your information.

Basically speaking, you are placing a timer listener on each of your pages that will go off within 15 seconds. This is now the perfect tool to help you find out just what your readers are most interested in. Instead of worrying about pages with lost information, this is the best way to get the analytic that you desire for all of your web pages.




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