Rechercher dans ce blog

samedi 21 juin 2014

The Importance Of Quality Content For SEO In 2014

By Hassan Khan


If you have spent any amount of time marketing on the web, you probably have heard the phrase content is king. Savvy marketers have known for years that one of the cornerstones of successful search engine optimization is providing plenty of high quality content.



For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.

Well, there is really no standard answer for this question because it really depends on the kind of sites you are talking about. Obviously, an ecommerce site is very different from a normal affiliate website. But for the purpose of simplicity, let us just talk about a simple affiliate website. As far as quality content is concerned, your article should at least be 800 words and above. And obviously, it should be written with your audience in mind. In other words, no keyword stuffing, just write naturally.

Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.

In fact, with the recent introduction of Panda 4.0, quality content is more important than ever. You have probably heard of eBay being slapped by this update due to poor quality content. That is why it is so important to put in more effort in creating content for your website in 2014.

Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.




About the Author:



0 التعليقات:

Enregistrer un commentaire

Blog Widget by LinkWithin