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mardi 10 juin 2014

Understanding The Importance Of Facebook Presence For Business

By Bilal Hamdan


It is very important for a business to have a presence on Facebook. Everyone is on Facebook and people expect brands to be there too. Even if they do not post often, they still need to be there. When the average person goes on Facebook, they might be looking for their favorite brands or new brands to try. If a business is not there, they will lose out on that marketing method. The nice thing is that you do not even have to pay to be seen on Facebook. Once you post on your business page it is out there. It can be shared by a lot of people if it is a good post.



1. Facebook has more than 1.4 billion active global users as at toady and the number is still growing with each day. Facebook would be the third largest country in the world, if it was a country. 2. The average user spends nearly one hour per day on Facebook, or precisely 55 minutes. This is more than enough for a company to grab a bit of attention from a customer.

If you have to pick just one place to be online, it should be Facebook. There are just so many different ways to connect with people there. In addition to having a page for your business, you could also start a group. By doing so you can create a targeted group of customers to talk with.

4. Customer interaction and feedback are two of the most important factors for a successful business. A fan-page on Facebook will allow a business to learn more about their customers. Through comments and posts, the business will get a timely feedback from a larger audience.

5. Facebook allows to give a personal touch to your business. Being connected is important to all businesses. You need to communicate will customers and grow your contacts. Direct involvement on Facebook is one of the best ways to do this. You can have live conversations with people who really matter to your business. 6. Facebook allow you to develop a loyal fan base or your very own community. This would be done by providing links and content that is relevant and useful to the customer.

As people begin to understand that there is a real person behind the business, they begin to comment. As they 'like' your fanpage, their friends see that and they can begin to comment as well. Once this starts to occur, word of mouth begins to take over and friends of friends begin to take a look, and the page can 'go viral' or be passed from person to person indefinitely.Obviously, this can create a great deal of publicity for your business that is purely organic and automatic. People like to be interactive, and if that is promoted by you, it will happen. Make posts that give friendly advice, such as ways that your product or service can be used. It can be very informal and useful, rather than promotional and sales oriented.




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