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lundi 15 septembre 2014

Paid Search Conversions - The Sweet Spot Of Facebook

By Arees Furqan


There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns.

Imagine being able to multiply the earning potential for your business by 5 or 10 times over. That is exactly what is possible when you decide to market through Facebook ads. And now with charts they can help influence your audience further so that you are more cemented in the most influential social network.

Branding And Advertising - Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.

Figure out what type of charts you want to post on Facebook through ads and then create a campaign. Track the progress of your campaign to see how it fairs compared to others. You will surely see a lot more people click and like your Facebook page as a result. The truth is visuals do sell, so make sure that you create an ad of substance that can help showcase whatever it is you are promoting, it can work wonders for your marketing efforts.

Have you ever use Facebook advertising before? Up until a few years ago, only a handful of people were diligently using this platform and they were reaping the rewards of learning how to use the system. Since that time, Facebook has made many advancements on their advertising platform which included and easier to use interface and also a better way of targeting people throughout their network.

The end result is clearly seen in the data that was collected by Kenshoo which looked at paid search performance using Facebook advertising. Let's look at what those results were, and why you might want to consider using Facebook as your primary advertising network.




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