There is a company that dominates the online world, and it's name is definitely Google. They keep reinventing advertising, and Google Adwords is just part of what they do to make the online world work when it comes to marketing and advertisement. But, there are some other big names out there, and they too have a say in online advertising.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
Amazon has already had a lot of success using advertising efficiently on their site. The site currently features a number of ads that link out to third-party sites, and those ads have brought Amazon a significant amount of revenue. With that said, the money this new program will bring in should far surpass anything Amazon is earning right now.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.
Is Amazon going to outperform Google in the online advertising sphere? This is what was exactly reported in the Wall Street Journal report released recently. As per the Wall Street Journal report, Amazon is currently testing a new ad platform similar to Google's AdWords platform. This program is named as "Amazon Sponsored Links", which will show ads based on search queries similar to the AdWords product of Google.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
Amazon has already had a lot of success using advertising efficiently on their site. The site currently features a number of ads that link out to third-party sites, and those ads have brought Amazon a significant amount of revenue. With that said, the money this new program will bring in should far surpass anything Amazon is earning right now.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.
Is Amazon going to outperform Google in the online advertising sphere? This is what was exactly reported in the Wall Street Journal report released recently. As per the Wall Street Journal report, Amazon is currently testing a new ad platform similar to Google's AdWords platform. This program is named as "Amazon Sponsored Links", which will show ads based on search queries similar to the AdWords product of Google.
About the Author:
WP HyperShift Bonus is a news review site that reveals the truths & myths by providing a WP HyperShift Bonus.
0 التعليقات:
Enregistrer un commentaire