Google started off asking everyone to add authorship to their web pages. It was a way to help progress the search results and help legitimize them. Google would rewards those who would add authorship to their pages. Yet, it didn't seem to do the trick as Google had wanted it to. Over the years, they had contemplated leaving the entire idea behind and moving towards something that was better, but they continued along. This was until after two years, when they realized it was best to shut down the entire idea and stop forcing people to do something that wasn't working out.
In a post on Google's official authorship support page, the comapny announced that "authorship markup is no longer supported as a part of web search. The feature launched in 2011, and it was designed to allow writers to claim content that they have written, and also to help them gain followers. The feature made it obvious who had written each article, and authors benefited from increased click-through rates when their images appeared in the SERPs. Google aimed to provide an Author Rank feature that would filter out low quality articles by scoring the reputation of authors based on the quality of past content that they had posted.
This was only the first of the two problems that determined Google to drop this initiative completely after three years of work. The second problem was that it didn't provide any real value to the end user. As Google needs to be wise about managing their processing power, wasting it to process and display information that's useless or of very little value to their users was a nonsense.
John Mueller of Google stated that their data showed no significant difference in the click rates of results with photo an author byline and those without. Briefly, this means users don't care about such details, therefore it doesn't make sense to invest resources in providing them anymore.
John Meuller, the Webmaster Trends Analyst at Google said on Thursday that from a huge amount of useful feedback received from a wide variety of users and webmasters, the display of authorship information was constantly updated, tweaked and honed for recognition. Unfortunately, it was also observed that authorship information was not as useful to web searchers as the company hoped it would be and it became necessary to make the difficult decision to stop displaying authorship information in search results.
Google announced on Thursday that, because it was found that author information presented in the search results did not turn out to be as useful as they had expected, they are cutting authorship from search results. From the 28th August 2014, the names of authors who are associated with articles presented will no longer be displayed on Google's search results. This follows closely on the heels of another cut in June this year when Google+ profile photographs were removed from its search results, as well as follower count numbers. The web search giant has gradually been moving towards this decision for the past few months, which eventually led to an official announcement on Google's authorship support page that authorship markup will no longer be supported in their web search.
In a post on Google's official authorship support page, the comapny announced that "authorship markup is no longer supported as a part of web search. The feature launched in 2011, and it was designed to allow writers to claim content that they have written, and also to help them gain followers. The feature made it obvious who had written each article, and authors benefited from increased click-through rates when their images appeared in the SERPs. Google aimed to provide an Author Rank feature that would filter out low quality articles by scoring the reputation of authors based on the quality of past content that they had posted.
This was only the first of the two problems that determined Google to drop this initiative completely after three years of work. The second problem was that it didn't provide any real value to the end user. As Google needs to be wise about managing their processing power, wasting it to process and display information that's useless or of very little value to their users was a nonsense.
John Mueller of Google stated that their data showed no significant difference in the click rates of results with photo an author byline and those without. Briefly, this means users don't care about such details, therefore it doesn't make sense to invest resources in providing them anymore.
John Meuller, the Webmaster Trends Analyst at Google said on Thursday that from a huge amount of useful feedback received from a wide variety of users and webmasters, the display of authorship information was constantly updated, tweaked and honed for recognition. Unfortunately, it was also observed that authorship information was not as useful to web searchers as the company hoped it would be and it became necessary to make the difficult decision to stop displaying authorship information in search results.
Google announced on Thursday that, because it was found that author information presented in the search results did not turn out to be as useful as they had expected, they are cutting authorship from search results. From the 28th August 2014, the names of authors who are associated with articles presented will no longer be displayed on Google's search results. This follows closely on the heels of another cut in June this year when Google+ profile photographs were removed from its search results, as well as follower count numbers. The web search giant has gradually been moving towards this decision for the past few months, which eventually led to an official announcement on Google's authorship support page that authorship markup will no longer be supported in their web search.
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