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dimanche 11 mai 2014

The Vital Nature Of Tumblr For An Online Marketing Firm

By Robbie Sutter


There are various platforms meant to market products, services, and things of that nature. Facebook and Twitter stand as a couple of examples to make note of but out of the entirety of networking platforms out there, Tumblr is commonly overlooked. I do not know why this is the case, as this particular site harnesses potential that is not taken as serious as it should be. If you'd like to utilize Tumblr for the sake of advertising, I'm sure that any online marketing firm would support such a venture.

One of the common questions that I have been asked is that, "Isn't Tumblr more like a hobbyist's site as opposed to anything else?" While it's clear that most of Tumblr's user base spends time on the site for the sake of leisure, there are many companies that actually have presences on it. Companies like Coca Cola and eBay have accounts, which should give you a good understanding of how much they value the site. To say the least, there are reasons to value such a platform.

Tumblr is, at its core, a blogging website and any online marketing firm would be able to agree. The difference, though, is that this site is focused more so on the idea of visuals. Keep in mind, though, that text is still a prominent feature that shouldn't be overlooked. However, with memes and many .gif files alike, the mood of the site is far more lighthearted than something like LinkedIn, for example, so different approaches are required. However, the benefits that can arise from such approaches are worth noting.

Firms such as fishbat will be able to tell you all about the impact that Tumblr can have, especially when the focus on sharing is far more prominent on this site. From what I have seen, due to the high volume of shared content, blog posts with smartly-implemented hyperlinks will be able to stand out that much more in the long term. Hashtags are also worth noting, since any online marketing firm can support the idea that this helps to make tagged posts more visible. In my view, these are just a couple of other concepts that help to illustrate Tumblr's probable impact for any business.

If you want to be able to bolster your marketing efforts in the long term, Tumblr is one such platform to take into consideration. It may not be the most commonly utilized but this does not take away from its effectiveness. The best writers and content creators understand why Tumblr is utilized and how it can be modified in order for a brand or service to be advertised to the masses. It's just a matter of utilizing great care so that this happens on a consistent basis.




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