Google's algorithm is constantly being tweaked to meet the needs and wants of their search engine and making sure it is based on merit. With the addition of the 'NoFollow' tag that ensures paid links do not become a source of higher search engine results, it has become difficult to move forward with content marketing. At least, this is what certain content marketers are trying to profess, but it could not be any further from the truth. Content marketing is more than just these paid links and lets take a glance at how this is a reality.
Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
Content Matters: In the end, content will win over any other method that is employed to engage and woo the target market. Any individual that is clicking on links will want to sift through quality content instead of reading bland, repetitive material that does not serve any purpose.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
Content Matters: In the end, content will win over any other method that is employed to engage and woo the target market. Any individual that is clicking on links will want to sift through quality content instead of reading bland, repetitive material that does not serve any purpose.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
About the Author:
YouTube.com - Blog Defender 2014 is a news review site that reveals the truths & myths by providing a Blog Defender 2014 Review.
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