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jeudi 29 mai 2014

Facebook: Launches Applink Meant For Deep Linking

By Ahmad Faisal


Anyone that does online advertising, especially when trying to generate organic traffic, understands the importance of getting as many back links as possible. Backlinks are the lifeblood of any business online, especially when trying to rank high on the search engines.



The way that Google and other search engines rank websites is by popularity, using a number of different variables. Some of these come from links from different IP addresses on different websites, and also from social media signals. Apps that you use on your phone have, up until recently, simply been a great way to earn revenue by the sale of the apps. Now, there is a Facebook app that allows you to do deep links between mobile apps, allowing you to get more attention to the products that you are selling online.

Apps within Facebook can now be interlinked with another app from the same developer. One can use the same log in details used on one app to log into another. This is a significant step for Facebook as it allows users to discover more apps that can be beneficial to them. Apps within the same genre can now be interlinked through this feature to increase navigation across apps within the platform.

At the F8, it was announced that Facebook has an initiative called App Links. Like many of the applications that they make available, they are open source, allowing developers to use their magic to further improve the app that has been released. One of their latest ones will actually mimic how linking is done, however it will do so across the PC Web. This also incorporates certain cross platform advertising solutions that connect Web content with mobile phones. By using tags defined in a registry, each target platform has specific types of data that will create the deep linking that will generate extra visitors. It is an improvement on app-based mobile development that is leaps and bounds above all of the other apps and marketing strategies related to applications that have been released in recent years.

This feature also comes in handy for smartphone users who use several apps at the same time. If using an app, say the Facebook app in your smartphone and come across a Twitter or WhatsApp link within the same, you can simply click on the link and AppLink will open the app (Twitter or WhatsApp) instead, (if installed) instead of opening a web based URL. This makes navigating through different app contents much easier and fun. There are many other benefits that will come with AppLink as time goes by since the feature is meant to make app world more fun.

But by releasing this Apps Links app, something that developers can further improve because it is open-source, this cross-platform solution providing what is called app to app linking, allows you to expose deep links that are within your own apps, and link out to others that have mobile phones.




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