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vendredi 17 octobre 2014

Plan On Marketing With Facebook? Read This

By Elodia Hotaki


Welcome to the wonderful world of Facebook marketing. It is truly unlike any other form of campaign, especially those we're used to. That means everything you've learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind.

The key to all marketing is to understand why you're doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today - what are you marketing?

Be certain that your online content is linked from the Facebook page of your business. Set up your blog so that new posts are automatically linked on Facebook. It's also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.

When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and give them a great answer. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For instance, you can have a contest tab if you're running a contest.

If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.

Use pictures. Once you've got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There is always room for improvement, regardless of how long you have been using Facebook. Use what you learned and watch your business progress.




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