If you are trying to generate leads and sales, Pay Per Click advertising is one of the fastest, cost-efficient ways to do so. With an excellent Adwords campaign you can quickly generate a lot of high quality, high converting traffic. On the other hand, a campaign that is not optimized can be a huge money sink and send you irrelevant traffic that costs more than you should be spending. To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid:
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: If you are not sure if you are wasting money on your PPC campaigns the best thing to do is let an expert examine your account and determine what can be optimized. To see if you are throwing money away in your Adwords account, visit Best Bail Bond Ads and request a free (PPC) pay-per-click account audit from a Google Certified Partner.
The sooner you get started the sooner you can eliminate the waste in your campaigns. There's no obligation what so ever and the information provided can tell you at a glance where the waste is happening. Seems simple enough, but, like many things in life, it is not as easy as it sounds. The challenges of PPC lie in the keywords and in the ad content.
They can attract a massive amount of search volume to your site, but if you are targeting a very specific market most of the traffic you are receiving could be from visitors that are not actually going to buy your product or service. Adjusting your match types for broad searches can help narrow down your audience and better qualify any leads. That way you get more people who are actually looking to do business with you rather than advertising in front of people who really aren't looking for your service.
This involves some serious analysis of click-through rates, ad relevance, bid management and historical keyword factors (search engines like Google use this factor in its rankings). For many businesses, all of this researching, writing, planning and analysis is enough to make them give up on PPC altogether. But PPC can be of great value, and with PPC training, you really can make sense of it all
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: If you are not sure if you are wasting money on your PPC campaigns the best thing to do is let an expert examine your account and determine what can be optimized. To see if you are throwing money away in your Adwords account, visit Best Bail Bond Ads and request a free (PPC) pay-per-click account audit from a Google Certified Partner.
The sooner you get started the sooner you can eliminate the waste in your campaigns. There's no obligation what so ever and the information provided can tell you at a glance where the waste is happening. Seems simple enough, but, like many things in life, it is not as easy as it sounds. The challenges of PPC lie in the keywords and in the ad content.
They can attract a massive amount of search volume to your site, but if you are targeting a very specific market most of the traffic you are receiving could be from visitors that are not actually going to buy your product or service. Adjusting your match types for broad searches can help narrow down your audience and better qualify any leads. That way you get more people who are actually looking to do business with you rather than advertising in front of people who really aren't looking for your service.
This involves some serious analysis of click-through rates, ad relevance, bid management and historical keyword factors (search engines like Google use this factor in its rankings). For many businesses, all of this researching, writing, planning and analysis is enough to make them give up on PPC altogether. But PPC can be of great value, and with PPC training, you really can make sense of it all
About the Author:
Robert P. Williams, Owner of Best Bail Bond Ads Offers a Free "No Obligation" Mini Audit to help you determine how much money is being wasted on your pay per click adwords campaign.
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