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vendredi 17 août 2018

Long Island SEO: The Do's And Don'ts Realtors Should Know

By Arthur Williams


If you're a realtor that seems to be struggling on the digital side of business, there's a possibility that poor search engine optimization is the culprit. Those that specialize in Long Island SEO will help you get found, but there are a few strategies that go into this. SEO can be quite sensitive, meaning that even the smallest oversight can have negative consequences. To get the most out of this endeavor as possible, make note of these do's and don'ts.

To get your real estate business found online, you must take advantage of as many platforms as possible. While your mind may immediately go to Facebook, LinkedIn, and what have you, there are other platforms that are more business-oriented. Yelp, for example, will help boost your Long Island SEO by allowing you to present your business information. This is just one of the many platforms that companies such as fishbat will tell you to use.

Another way to succeed in SEO is by keeping your keyword collection as diverse as possible. While you may be focused on smaller terms like "real estate" due to their search volume, long-tail keywords can be just as invaluable. Let's say that you work in Tampa; in this scenario, you may want to include "Florida realtors" in your keyword collection. The more terms that you included, provided they're relevant to your business, the better your SEO results will be.

Even with the tips provided earlier, real estate SEO can go awry. One of the ways that this can occur is with a poor linking strategy. Those that are new to search engine optimization may be inclined to link back to themselves, especially if they have blog sections on their sites. This can be troublesome, though, as unnatural linking strategies like this can result in lowered rankings. Obtain links from various sites, particularly high-profile ones, and your presence on different search engines will improve.

Next - and this is arguably more important - a lack of value can damage your SEO further. If you're going to create content, as a realtor, you have to ensure that it meets or exceeds the expectations of those that would consume it. Possible topics to write about include real estate news and areas where property seems to be most valuable. By focusing on such topics, your content stands a greater chance of performing, not only from an SEO standpoint but in general.




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