If you are a business entrepreneur just starting out, you are probably counting every penny you spend. Everyone knows they need a good, strong internet presence, but if you are targeting a local market, you also need something personal to bring clients and customers to you. You should consider postcard marketing, because it has many advantages and not many drawbacks.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
When your budget is tight, you have to get creative. If you use your imagination, you can put that box of extra cards to work for you. They make good business cards left at cash registers in local stores. Punching a hole in one corner will create a hang tag. If your cards are advertising special discounts, handing them out at community events is even cheaper than mailing them.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
Sending postcards are a great way to keep your competition from knowing exactly what you are doing until it is too late for them to counter your campaign. When you put ads in the paper or on your website, everyone has access to the information. Don't be fooled. Your competition will be watching. Sending mailers makes it harder for them to compete.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Because postcards are small, they are easy for potential customers to keep in a drawer or purse. People are more likely to redeem them than something larger and bulkier. You can add a code they can enter on your website to redeem a special offer as well. Offering discounts and limited time offers is a great way to attract business.
Starting a business is hard, and a lot of people fail. Many times they fail because they don't spend the money to effectively get the attention of potential customers. There are inexpensive ways to maximize your exposure, if you have enough imagination.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
When your budget is tight, you have to get creative. If you use your imagination, you can put that box of extra cards to work for you. They make good business cards left at cash registers in local stores. Punching a hole in one corner will create a hang tag. If your cards are advertising special discounts, handing them out at community events is even cheaper than mailing them.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
Sending postcards are a great way to keep your competition from knowing exactly what you are doing until it is too late for them to counter your campaign. When you put ads in the paper or on your website, everyone has access to the information. Don't be fooled. Your competition will be watching. Sending mailers makes it harder for them to compete.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Because postcards are small, they are easy for potential customers to keep in a drawer or purse. People are more likely to redeem them than something larger and bulkier. You can add a code they can enter on your website to redeem a special offer as well. Offering discounts and limited time offers is a great way to attract business.
Starting a business is hard, and a lot of people fail. Many times they fail because they don't spend the money to effectively get the attention of potential customers. There are inexpensive ways to maximize your exposure, if you have enough imagination.
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