It's not enough to build and launch a website. As web design companies across the board will tell you, it's just as vital to maintain it. This goes far beyond changing its layout, even though it's still an important step to take. Maintenance requires ample work and many people tend to overlook just how much effort goes into this. For up-and-coming web designers, here are 4 things that you should know about maintenance.
One of the most important rules of website maintenance is that scheduling your efforts goes a long way. For example, companies the likes of Lounge Lizard will stress the importance of maintenance on a monthly basis. You may do this in greater numbers if you'd like, but it's not necessary. What's needed, however, is a schedule that you can work off of. This is just one of the many ways that your site can continue to perform.
You should also be mindful of how your assets continue to perform. One of the reasons for this - and any website design company will agree - is that URLs can change. If you're not careful about this, your images or videos may show up as broken. This can reduce the performance of your site to such a degree that people will be less likely to come back. Keep this in mind if you'd like to learn about every area of maintenance.
It's also worth noting that your website's speed must be optimized. The general rule of thumb is that a site shouldn't take more than a few seconds to show up. Otherwise, you may end up losing people that would have either bought your products or otherwise became consistent visitors. Fortunately, the right web development practices will ensure that your site runs smoothly across all devices, resulting in a substantial boost in quality.
Fourth, your website should appear as though it has kept up with the times. There are many websites that seem to be stuck in previous decades, which can be a hindrance in a number of ways. Not only can this result in fewer people going to your site, but lower rankings for keywords that you might have been targeting. From a cosmetic standpoint, maintenance matters. Don't be afraid to give your site a makeover of sorts when the time comes.
One of the most important rules of website maintenance is that scheduling your efforts goes a long way. For example, companies the likes of Lounge Lizard will stress the importance of maintenance on a monthly basis. You may do this in greater numbers if you'd like, but it's not necessary. What's needed, however, is a schedule that you can work off of. This is just one of the many ways that your site can continue to perform.
You should also be mindful of how your assets continue to perform. One of the reasons for this - and any website design company will agree - is that URLs can change. If you're not careful about this, your images or videos may show up as broken. This can reduce the performance of your site to such a degree that people will be less likely to come back. Keep this in mind if you'd like to learn about every area of maintenance.
It's also worth noting that your website's speed must be optimized. The general rule of thumb is that a site shouldn't take more than a few seconds to show up. Otherwise, you may end up losing people that would have either bought your products or otherwise became consistent visitors. Fortunately, the right web development practices will ensure that your site runs smoothly across all devices, resulting in a substantial boost in quality.
Fourth, your website should appear as though it has kept up with the times. There are many websites that seem to be stuck in previous decades, which can be a hindrance in a number of ways. Not only can this result in fewer people going to your site, but lower rankings for keywords that you might have been targeting. From a cosmetic standpoint, maintenance matters. Don't be afraid to give your site a makeover of sorts when the time comes.
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