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vendredi 26 mai 2017

Television & The Shifts That Internet Marketing Companies Observe

By Rob Sutter

There has been something of a shift in television, as far as how we consume content is concerned. While most people still sit in their rooms, watching screens that produce images, the truth of the matter is that TV has seen changes in recent years. Some of these are more noticeable than others, but all of them have been observed by Internet marketing companies across the board. For a better understanding of what said changes entail, read on.

When it comes to the shifts in the world of TV, streaming services cannot be ignored. Traditional TV with its separate channels has grown to include streaming services, which run the gamut from Netflix to MBL.TV. What these do, among other things, is provide consumers with alternatives to what cable currently provides. This offers more variety, which is one of the benefits that companies such as fishbat will be able to shed light on.

What about binge-watching, which is one of the more notable changes that TV has seen in the past few years? It's very easy to become so engrossed by a show that you'll want to watch episode upon episode without a break. This is what streaming services like the ones covered earlier have been able to encourage. As a matter of fact, this is a practice that's unlikely to slow down anytime soon. All it needs is the right content for people to consume.

It's also worth noting the litany of video streaming websites that people can access for free. YouTube, for example, is one of the more popular entertainment platforms in the world. There are many popular channels that, in many ways, function as channels that can be flipped between on TV. When you want to watch a new episode of a TV show, you'll want to flip over to the channel it correlates to. The same logic applies to YouTube channels, which will only grow in due time.

If you think that TV is a dying medium, it's important to note that it's not dying but instead making changes in the digital age we live in today. There are many ways to consume the content that TV channels would normally showcase. This is especially true when you consider that the Internet at large has provided us with different ways to stay up-to-date with this content. TV will never truly go away; it will only shift to acclimate to real world changes.

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