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mardi 23 mai 2017

Long Island SEO: The Do's And Don'ts Of Reputation Management

By Robert Sutter

Reputation management comes in a number of forms. While many people usually associate this endeavor with responding to consumer reviews, there's much more to this strategy that exists beneath the surface. Anyone that specializes in Long Island SEO will agree, which is why it's important to understand how to go about reputation management. Here are some useful do's and don'ts that will provide a better understanding on the matter.

DO know that honesty is the best policy. It might sound cliche, but cliches are known for being rooted in truth. When someone is told a lie, there's a good chance that this person will be able to see through it. Reputable authorities like will be able to agree, so it's important to focus on telling the truth. By doing so, you will be able to exercise reputation management in the best fashion.

DON'T let professionalism go by the wayside. Another thing to know about reputation management is that your level of professionalism matters. For example, if you were to respond to an online review about your products or services, you'll want to be as cordial as possible. While it goes without saying, a lack of professionalism doesn't help matters. If anything, it will only cast your brand in a more negative light.

DO take advantage of social media. Did you know that your social media presence can help bolster your reputation? It doesn't matter if you're partial to Facebook, Twitter or some other platform entirely; social media activity goes a long way. When you're able to conduct yourself well on the platforms in question, it will reflect well on your business. Without social media, you may not be able to get the most out of reputation management.

DON'T let this problem linger. One of the biggest mistakes that can be made, from a reputation management, is to ignore the problem for too long. When this happens, one negative review might turn into several. By this point, it can be extraordinarily difficult to turn the tide back to your favor. The cardinal rule to follow, as far as this problem is concerned, is to focus on the problem as soon as it occurs. This will give you substantial time to correct the problem in question.

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