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lundi 1 mai 2017

Cinemagraphs & Why The Top Web Design Companies Use Them

By Arthur Williams

Website development companies understand the importance of visual media, as it can take on a number of forms. Cinemagraphs are no different, but the truth is that they have become quite popular as of late. The fact that these still images feature parts that are in motion makes them visually appealing, to say the least. If you'd like to know why cinemagraphs should be used more often, hopefully the following information proves insightful.

Cinemagraphs, for those not in the know, are essentially still images that have some areas that are in motion. For example, a picture of a snow mountain might have the animation of light snowfall behind it. A cinemagraph isn't exactly the same as a GIF, as the former is clearer by comparison and more appropriate for web design efforts. As you can probably imagine, this is one of the many elements that defines the creation of modern websites.

Of course, you have to keep in mind that cinemagraphs will benefit some brands more than others. For instance, if you run a coffee shop or a grocery store, it might make more sense for you to use cinemagraphs than someone who runs a local gym. The companies that benefit the most from these images will vary on a case-by-case basis. Nonetheless, the brands that stand to benefit from them shouldn't ignore the long-term value they possess.

Perhaps the most important benefit of cinemagraphs, according to companies like Lounge Lizard, is that they leave lasting impressions. Keep in mind that there aren't many websites that use these images, which means that the ones that do will stand out. Wouldn't it make sense to continually visit the sites that leave positive impressions on you? This is one of the most important goals that website design companies strive for.

With the popularity of GIFs online, it's no surprise that more web designers would want to focus on moving images. Cinemagraphs are nothing short of unique from a visual standpoint, but many people tend to overlook just how beneficial they are. Not only will they showcase products and brands in positive ways, but they'll leave impressions that won't fade anytime soon. Start building your own cinemagraphs so that you can eventually push your website to the next level.

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