Adomic, a provider of mobile analytics, recently released its Q2 report on the top mobile advertisers in the United Sates. The company named Progressive Insurance as the top mobile advertisers with, with Microsoft at number and another big company, Amazon, coming in at number nine.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
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