Gone are those days where desktops and laptops are the only means of navigating through Facebook. The number of devices where users can access the popular social media site is increasing because of tablets, smartphones, and electronic book readers that can be used to fire up the site. Although the mobile form is not as exciting as the full web version because of the limited size, it still gets the attention of advertisers.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Advertisers want to be able to remain on top of the conversions they are getting and this is where the cross-device reporting comes into action. Advertisers are now able to check their conversions and note down which devices are getting them the most results. This can help tweak their campaigns to ensure they are getting the best possible results across all devices at the same time.
More and more people are hopping from one Internet device to another. In other words they start their search for an item on their desktop, as an example, and finish on their smart phone, because they had to leave on an appointment or some other reason.
A real-life example of how this works is that while you are waiting in line for lunch at the local deli on your lunch break, you see an ad on your mobile phone, but you don't make a purchase right then, because you just don't have the time or privacy. But later that day, you are back at your office where you can take the time to finish the transaction.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Advertisers want to be able to remain on top of the conversions they are getting and this is where the cross-device reporting comes into action. Advertisers are now able to check their conversions and note down which devices are getting them the most results. This can help tweak their campaigns to ensure they are getting the best possible results across all devices at the same time.
More and more people are hopping from one Internet device to another. In other words they start their search for an item on their desktop, as an example, and finish on their smart phone, because they had to leave on an appointment or some other reason.
A real-life example of how this works is that while you are waiting in line for lunch at the local deli on your lunch break, you see an ad on your mobile phone, but you don't make a purchase right then, because you just don't have the time or privacy. But later that day, you are back at your office where you can take the time to finish the transaction.
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