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mardi 26 août 2014

Choosing Custom Trade Show Displays

By Deanne Shepard


Trade shows and exhibitions are a great way to get your business noticed. However the difficulty can often be making your business stand out from others, especially if the exhibition is for certain types of trade where the challenge is for one farming tool company to stand apart from the other farming tool companies. One way of doing that is by creating custom trade show displays.

The benefit of customising displays is that you can have different ones for different types of show. Sometimes you may want a big booth that people can sit in and watch a presentation. Other times the space may simply not be available and a more traditional stand may be the appropriate option.

This is why branding and image are important. On a basic level you need to be sure that the images you put up are of the best quality. High resolution images and good quality printing will make your product and company look good and therefore people will be more likely to stop and talk to you.

The type of display you create will depend on various factors. One big factor is your budget. For example if you have enough money you can have your own separate booth that people could sit inside and watch a presentation. If your budget is a bit tighter a pop up display constructed around a table is a more affordable option. It is also useful if you go to a lot of events and need to move around a lot.

There are also practical issues that you need to think about aside from your budget. For example if there is only a small amount of space in the exhibit area then you will not be able to construct a large booth. A trade fair or exhibition area should give you a clear idea of the amount of space available to you.

Most displays will have a frame. Usually the frame will be made of steel. Some will be lighter or heavier depending on the manufacturer. What you choose will depend on how often you go to events and how much you have to transport them. Also before ordering check to see the guarantee on the frame as well.

In either case the right kind of frame for a booth or display is important. Steel is usually best. Some companies will say their frame will be more durable while others will market more on lightness. If you travel around a lot then a lighter frame will probably be the better option. In either case it is important to have something that is guaranteed and works in terms of keeping your display area held up.

There are numerous companies that can construct a custom display for you. It is worth looking in both your local area and online. You should also check for feedback online in order to find the most reliable companies and products to get the best looking and most reliable displays to suit your business.




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