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lundi 28 avril 2014

Making Sense Of Google's Mobile Ad Market Share

By Sher Adam


We all know that Google dominates as the preferred search engine market with a share of over 65% in the U.S alone. Now with the increase of the use of mobile devices such as tablets and smartphones, Google's mobile revenue is due to increase by a 3.13%.



These two companies together are responsible for over 60 percent of the global ad spending that occurred in 2013. Although Google still owns over 50 percent of the worldwide advertising global market, Facebook is quickly outpacing Google's growth, and this continued rise will eventually cause the search engine king's percentage to drop below 50 percent.

The figure is expected to increase, and other Internet players are also expected to join in and expand their mobile marketing ad campaigns. Because today's biggest consumers are young people who are very tech savvy, and use a multitude of technological devices and social media, these are often the most effective ways to reach them.

Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.

In 2014, it is estimated that 65% of advertising and its revenue will be generated by technological devices and social media. This translates to millions, or even billions, of dollars. There are few markets, companies or people who will not be affected by all of this. So when it comes to Google's Mobile Ad Market share, there has never been a better time to learn all about it and all about it and all that it means to you.




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