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jeudi 9 mai 2013

Tips and Resources in SEO Competitive Analysis

By Steve R. Graves


Prior to starting up any SEO campaign it is important not only to do an ideal keyword research to ensure you are concentrating on the best keywords that individuals actually make use of to seek out your goods or services.

Just what you also need to do is to produce an SEO competitive analysis. This will provide you with another excellent indication if the keywords you are focusing on might be of low levels of competition or too competitive and beginning with yet another keyword phrase might be a better choice for you.

Before you could verify the competition of a keyword, there are a lot of things that you have to think of first. The quantity of competing sites that employs exactly the same keyword on their sites is among the earliest indications that a lot of individuals in the SEO field make use of.

If you are thinking how you may do that, the answer is very simple, you just have to type your keyword into Google search bar and place quotation marks all around it and then you will see all websites that use the same keyword on their site. Once you see a minimal quantity of search results, then it just suggests that there are several sites which are contending for that distinct keyword.

The only point is that it calculates the quantity of sites might be targeting the same keywords, however it doesn't really give you an idea on how great they have optimised their web site.

All that really counts is the levels of competition within the first page of Google. This is where you will find your prime competitors and definitely, this is also exactly where you could earn cash.

You could attain results even if you are not the best quality SEO on the planet. What you should do is to try out your best to outrun the web site that currently ranks number one for your chosen key-phrase.

To proceed a step further with your competitive analysis the next thing to look into would be your competitors backlink profile. Backlinks still are the leading SEO factor and thus are worthy of special attention.

Majestic-SEO or SEOMoz's OpenSiteExplore are several of the applications that you can use to be able to examine the back link profile of your rivals. By means of this, you'll evaluate which anchor text your competitors generally apply and this is important since you will then know what type of keywords they're edging on.

Some other thing that has not change with time is: Size matters! Those huge web sites that include many indexed pages will surely trash those small people.

To find out how many web pages your competitor has indexed by Google simply do a site-search on Google. You could input the site:domain.com in the search box of Google and you'll then have a list of the actual number of pages they currently have within their index for the particular domain that you look for.

To help make things even much easier here at the Perth SEO Company we use a program called Market Samurai that can perform all of the above and even more with the push of a button.

This Market Samurai will also help you find out the value of a certain keyword dependant upon Google Adwords costs per click, the amount of sites that make use of the keyword within the title tag, in the anchor text as well as the quantity of other relevant SEO specifics including the total number of referring websites or the PageRank.




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