Keyword research plays an important role to online marketing. It's also valuable to freelance writers, online publishers, and bloggers. It is one of the most important, critical, and high return activities in the search marketing field. Thus, you need to keep in mind that ranking for the "right" keyword/s can either make or break your website.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
When predicting the movements in demand, responding to changing market conditions, and producing the products, services, and content that web searchers are already actively searching, keyword research is very important. And, the usefulness of this information cannot be overstated.
The Importance of Keyword Research
Visitors type keywords into search engines, which are often available to webmasters. Through the keyword research tools, we can identify this information. However, those tools cannot explain directly the importance of this receiving traffic from those searches. Therefore what you need to do is to know your own website, make some hypotheses, test, and repeat if something went wrong.
The Essential Process for Measuring a Keyword's Value
* Know Your Self
Examine yourself if your keyword is relevant to your website's content and if searchers will find what they're searching for on your site when they search using these keywords. More importantly, examine if this traffic fetches you benefits and achieve other organisational goals.
* Look for the term/phrase in major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to give you a clear understanding into the competition, and also the difficulty it will be to rank for the given term.
* Buy a Sample Campaign
It is not all the time that your keyword will rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Determine the exact value of each keyword
Verify the exact value of each keyword by using the data you've gathered from the previous steps.
The way how you choose your keyword is the most important part of a SEO campaign because choosing a strong one to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
When predicting the movements in demand, responding to changing market conditions, and producing the products, services, and content that web searchers are already actively searching, keyword research is very important. And, the usefulness of this information cannot be overstated.
The Importance of Keyword Research
Visitors type keywords into search engines, which are often available to webmasters. Through the keyword research tools, we can identify this information. However, those tools cannot explain directly the importance of this receiving traffic from those searches. Therefore what you need to do is to know your own website, make some hypotheses, test, and repeat if something went wrong.
The Essential Process for Measuring a Keyword's Value
* Know Your Self
Examine yourself if your keyword is relevant to your website's content and if searchers will find what they're searching for on your site when they search using these keywords. More importantly, examine if this traffic fetches you benefits and achieve other organisational goals.
* Look for the term/phrase in major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to give you a clear understanding into the competition, and also the difficulty it will be to rank for the given term.
* Buy a Sample Campaign
It is not all the time that your keyword will rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Determine the exact value of each keyword
Verify the exact value of each keyword by using the data you've gathered from the previous steps.
The way how you choose your keyword is the most important part of a SEO campaign because choosing a strong one to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
About the Author:
Online brands should use keyword research to improve their organisational plans for their future. If you want to learn more about KW research and analysis, visit the links above.
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