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mercredi 22 mai 2013

The Jan Berkowitz Method of SEO for Todays Highly Competitive Internet Markets

By Ben Bergman


These days with high unemployment many are turning to the web for marketing ideas. There is truly a lot of business to be done on the internet. So, you really do not need to wonder if you could make a living there. Of course you can. The question though is how long is it going to take?

Have you just begun to market on the internet? Are you interested in learning what to do and what to avoid? This article may help you get your bearings straight. Below are suggestions and comments about some important points in internet marketing. You can also look some of these ideas up in other places later. It is always good to build your marketing understanding.

You will be confronted with many internet marketing choices as this is a growth area. Consider finding a good marketing strategy and using it. We have offered a few ideas and hints for today's marketers.

1). Learn about SEO. Here is what it means. I will give you an idea of what it is. A search engine is a machine. It is a computer. That means it does not imagine what you are writing about on a page. It does not guess what you mean when you don't say it. If you do not say clearly, the search engine cannot understand. So do not make your page about several things. Make it about 1 thing if possible. Then put that word that describes it. This is known as a "keyword". Put it in the URL. Put the keyword in the title. Put the keyword a few times in the paragraphs. Link to thinks using that keyword as an anchor text. So instead of making a link that is blind and says click here. Put instead "keyword" and link to your link that should be about the keyword. This is the main process that connects search queries to web sites.

2). Affiliate marketers often sell products for others. But a site that is just a copy, and uses the companies domain is not good to market. Instead buy a domain name and host it. Put the relevant information on this domain then add keywords. Using your own unique domain will let you stand out from the crowd that uses 1 domain.

Never try to buy ads anywhere, much less at a search engines PPC or pay per click advertising area, and just send the traffic straight to the companies sales page. Send them to your page first, and explain why they need to buy. This is helpful and a valid service to the customer. If you don't consider this, you can get into trouble with the search engines. This one valuable lesson can save you time and effort later.




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