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samedi 5 janvier 2013

How To Tell If A Home Based Business Is Genuine

By Russell Howe


There are many companies out there which claim to be the best home based business opportunity on the internet. But one of the biggest areas of doubt among budding internet marketers is knowing how to check if an opportunity is genuine and safe before they jump in.

The first thing we'd like to do is assure you that there are indeed countless genuine, above board companies on the internet and many people who build their income from home.

Of course, for every great program there is a not-so-great program. For every safe and genuine opportunity there is one which doesn't stack up quite so well. Most people presume that anything they see on the internet is too good to be true, that reputation is largely because of the negative reputation of multi-level marketing companies which didn't work out.

The internet is the home of the 'instant success formula'. People are constantly being drawn into multi-level marketing programs which promise them crazy, easy success and then don't deliver. Is it the fault of the person for being so naive or is it the fault of the company for being untrustworthy? In our view, it's a bit of both.

When people are looking at becoming their own boss, for some reason they do not take the 'real world' mentality into the online world. If you set up a business in your local area you would expect a tough time, right? But on the internet people don't push themselves anywhere near as hard. This means that even when people do find established opportunities, such as Global Domains International for example, they still don't get results.

Before you begin working on something as time consuming as a business, you need to make sure the company you're working with is as long-term and serious as you.

There are a few small but very important checks you should do which will confirm whether your potential affiliate program is going to stay around long-term with you.

* A business license will have been granted by the secretary of state where the company is legally registered.

* If a business is genuine it will also have acquired the Federal Trade Commission seal of approval.

* Be sure you work with an opportunity which has already proven itself and established it's position in it's respective niche. Basically, don't put all your eggs into the basket of something which is only three days old.

One particular area that has the most issues of this type is the multi-level marketing niche. Every day it seems new programs are appearing and once you get past the promotional hype you are often left with a very basic, unappealing program.

If the program is genuine it will have no reservations about showing it's FTC approved status and also it's business license for trading in the state where it's registered. Most will even make these visible on their website or forum.

Today's three points will help you to determine the safety and legal standing of any online program, so the next time you see something which looks like the best home based business you have ever stumbled across be sure you run through today's checklist and see how it stacks up.




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