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mardi 9 octobre 2012

Which is More Effective? Multi-Level Marketing or Affiliate Marketing?

By Christa Destefano


You can find some people use affiliate marketing and multi level marketing interchangeably when in fact they are totally different.

Quite a few Multi-level marketing (or MLMs) have been around for a long time; take Herbalife , they have been in existence for more than 30 years. With MLMs, the name helps to make clear how it functions. Every person who joins the company is a "marketer". As a marketer, your ultimate goal is to simply bring in others to join your organization as part of your team. Your commission is affected by just how many people you bring into your team and how many people those people can bring in.

For the sake of this example, I'll keep with Herbalife. This company is a health and nutrition company, so they sell health and nutrition goods. As a good marketer, you are searching for other people to market health and nutrition products together with you, but the additional way you make money is to market the health and nutrition items themselves. No matter what, whether your selling the business possibility or the products, it will certainly take some time, money and energy to achieve success at this style of work from home opportunity. I'm not saying this to dissuade you, I do this type of work myself in conjunction with projects I do at home, and I really enjoy it.

In summary, being a part of an MLM is largely franchising you can do at home. Instead of purchasing a Dunkin Donuts franchise and purchasing a building, stocking inventory, hiring employees, etc; you're buying into a company that doesn't expect you to have a physical presence.

With Affiliate Marketing, you are not selling any products directly, nor will you be recruiting or developing a team. You are just receiving a set fee to advertise someone else's products and services. It's a one shot deal. Assuming you have an advertisement on your blog for The App Code and anyone clicks your link and buys the product, you will generate payment. If the person who clicked on your link and ordered the product also chose to be an affiliate marketer, you probably won't be paid for that (if you do, it again will be a one time payment.)

This is the significant difference between affiliate marketing and multi-level marketing. Affiliate marketing involves one-time payments, multi-level marketing is made up of setting up relationships and reoccurring profits. Both of these are totally unique and I advise using both to create an income making machine from home!




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