From Grumpy Cat to Rickrolling to that one screenshot of Willy Wonka, memes have practically become engrained in American culture. What once started as a collection of inside jokes among nerds has since a topic that anyone can relate on. Social media has played a big role in this, too. Nonetheless, there are many myths about memes that are still taken as fact. Here are just a few of the myths in question that online marketing companies can debunk.
"Memes have only been around for a short time." You may believe that the earliest examples of memes date back to only the late 90s or early 2000s, but they are actually older than you might think. According to reputable authorities on marketing like fishbat.com, they go back several decades. Depending on who you believe, they started anywhere from 1921 to 1976. Regardless, to say that they've only just become popular would be an oversight.
"All memes eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"If I want to start a meme, I can just create one." Memes cannot simply be "created" like blog posts or press releases. The reason for this is that they require involvement from the general public. If an image is humorous enough, then one person will share it. Soon, another person will do the same. Before long, it will be passed throughout the Internet, thus bringing life to a meme. To say that they can simply be created may just be the biggest myth of all.
"Memes have only been around for a short time." You may believe that the earliest examples of memes date back to only the late 90s or early 2000s, but they are actually older than you might think. According to reputable authorities on marketing like fishbat.com, they go back several decades. Depending on who you believe, they started anywhere from 1921 to 1976. Regardless, to say that they've only just become popular would be an oversight.
"All memes eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"If I want to start a meme, I can just create one." Memes cannot simply be "created" like blog posts or press releases. The reason for this is that they require involvement from the general public. If an image is humorous enough, then one person will share it. Soon, another person will do the same. Before long, it will be passed throughout the Internet, thus bringing life to a meme. To say that they can simply be created may just be the biggest myth of all.
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