Long Island SEO experts know that there is no one factor that influences search engine rankings. However, it can be argued that the blog section of a website has the most influence, not only because of the content it provides but its value as a whole. If you're a website or business owner, it's vital to maintain the blog. For those that feel like there's little to no reason to do so, here are 3 upsides that are worth considering.
If you've been thinking about taking your website's blog down, refrain from doing so, partially due to the content that it offers. Let's say that you've spent a year or so publishing weekly posts; you're looking at considerable content that would be lost if the blog were taken down. According to fishbat, not to mention other authorities on marketing, search engines value content. This is just one benefit that a blog section brings to the table.
Another reason why blogs should be maintained is the links that they provide. You might have been told that links don't matter as much in SEO as they did years ago, but they still play a role in how search engines rank websites. Not only should links be acquired by third-party websites, but they should be built on a blog's own website as well. When a blog is deleted, you're looking at possibly countless links becoming lost, which will have an adverse SEO impact.
Maintaining a blog will also provide a consistent influx of value to certain users. One of the reasons why visitors will continue to click on websites is that they always have something new to bring to the table. Much of this new content can come from the blog, which should be updated with posts that users will want to read. Without this steady string of posts, it's unlikely that this level of engagement will be seen.
Let's say that, through human error or some unforeseen circumstance, that your website's blog section is taken down or deleted. If this happens, you run the risk of losing ample SEO progress, from the content that you're published up until that point to a considerable drop in search engine rankings. Needless to say, it will be difficult for the general public to find you online. These reasons should be enough to convince you to maintain your blog.
If you've been thinking about taking your website's blog down, refrain from doing so, partially due to the content that it offers. Let's say that you've spent a year or so publishing weekly posts; you're looking at considerable content that would be lost if the blog were taken down. According to fishbat, not to mention other authorities on marketing, search engines value content. This is just one benefit that a blog section brings to the table.
Another reason why blogs should be maintained is the links that they provide. You might have been told that links don't matter as much in SEO as they did years ago, but they still play a role in how search engines rank websites. Not only should links be acquired by third-party websites, but they should be built on a blog's own website as well. When a blog is deleted, you're looking at possibly countless links becoming lost, which will have an adverse SEO impact.
Maintaining a blog will also provide a consistent influx of value to certain users. One of the reasons why visitors will continue to click on websites is that they always have something new to bring to the table. Much of this new content can come from the blog, which should be updated with posts that users will want to read. Without this steady string of posts, it's unlikely that this level of engagement will be seen.
Let's say that, through human error or some unforeseen circumstance, that your website's blog section is taken down or deleted. If this happens, you run the risk of losing ample SEO progress, from the content that you're published up until that point to a considerable drop in search engine rankings. Needless to say, it will be difficult for the general public to find you online. These reasons should be enough to convince you to maintain your blog.
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