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lundi 11 juin 2018

Why Landing Pages Matter To Long Island Advertising Agencies

By Arthur Williams

For those that don't know, landing page design is one of the most critical components that a Long Island advertising agency will focus on. This is usually the homepage of a site that a user arrives on, which has the potential to yield other actions. Developing the page in question matters, but what are the specific reasons for this? With the following information mind, this marketing-related topic will become clear.

One of the many reasons why landing pages matter is their presentation. When this section of a site is well-made, it encourages the user to visit other sections of the site. As a result, engagement increases. It's also worth noting that the more valuable the information they find is, the likelier it is that they will either want to learn more or make a purchase. Presentation goes a long way in the eyes of companies like fishbat, and understandably so.

Value is another component of landing page design that should be implemented early on. When the user recognizes that there is ample content for them to sink their teeth into, they'll be more likely to click to other pages. From there, they will obtain more information that, ideally, will encourage them to inquire about additional information or spend money. When a landing page presents value at the onset, its impact increases.

What about navigation, which can make or break the user experience? Let's say that you were to click on a medical facility's website; chances are that you would want to know the services that they provide. Perhaps they have a navigation bar at the top, which can drop down to offer multiple options such as checkups, x-rays, and the like. This makes navigating the site in question easier, which will increase engagement that much more.

If you're going to design a website, you have to make sure that every piece is developed as flawlessly as possible. For this reason, you shouldn't overlook the process of your landing page. To say that this is vital to the web design process would be an understatement, but specific details would be unknown to those unfamiliar with this field. Ensure that these components are present so that your site offers a better experience to those that visit it.

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