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vendredi 20 avril 2018

Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

By Rob Sutter

One of the most commonly-consumed forms of media is video games. To say that there are many titles would be an understatement, but some have sold better than others. Internet marketing companies will tell you that advertising plays a huge role in the matter. When the right campaigns are built, success is inevitable. When it comes to advertising, as far as video games are concerned, here are the titles that benefited the most.

One of the most successful advertising campaigns in gaming was for the 2011 title for the 3DS, The Legend of Zelda: Ocarina of Time 3D. While this game would have sold well due to the name alone, it was assisted by commercials starring Robin Williams and his daughter, Zelda. They were received quite well by gamers of all levels. Internet marketing companies can attest to the notion that these commercials helped the game's overall success.

Mario Kart 8, which was the latest in a series of popular racing games, had its own effective promotional campaign. At a time when the Wii U's sales were slow to develop, this title helped it pick up the pace. According to names such as, following this game's release, Wii U sales increased by 666%. To say that this made a mark would be an understatement, and Internet marketing companies will be able to say the same.

Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.

One can go on and on about the marketing campaigns that video games benefited from, but these are a few of the most important ones. They have been able to do everything from tug at one's heartstrings to appeal to their sense of competition. It can be argued that these games would have sold well regardless, which may be true. However, if you have the right promotional campaigns in place, sales can only be helped.

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