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mardi 13 décembre 2016

Internet Marketing Companies: How Do Memes Become Popular?

By Robert Sutter


It's difficult to say why certain trends develop. Many businesses try, for months on end, to create discussion about something and it never happens. However, a completely unexpected topic will gain attention and suddenly everyone can't keep quiet about it. The latter is especially true when it comes to memes, as Internet marketing companies across the board can attest. For a better understanding of why memes become popular, read on.

Memes are, simply put, pieces of media that are passed around the Internet. These often take on the forms of humorous photos and videos, which means that they are easy enough for anyone to enjoy. What you may not know about memes, though, is that a good number of them have been created before the Internet age we live in today. Nonetheless, memes have to grow in order to gain attention and this is how they do so.

First and foremost, a meme has to develop organically, which means that it cannot be pushed by some other force. As stated earlier, businesses can try to create a spark about a certain topic. However, it doesn't necessarily mean that it will pick up steam, since it has to be organic. More likely than not, for example, the director of "A Very Brady Sequel" probably didn't expect the "Sure, Jan" scene to become popular 20 years or so later. According to reputable firms like fishbat, these trends develop on their own.

Another thing to know about memes is that many of them are focused on humor. However, the tone that they take is unique in the sense that said humor isn't outright. Instead, it's more along the lines of sarcasm and self-deprecation, which surprisingly comes across well on the Internet. This is another component that is part and parcel of the most popular memes, as I'm sure that the most reputable Internet marketing companies will be able to attest.

Simply put, a meme cannot be manufactured and sent out for the sole purpose of gaining attention. More than anything else, it has to catch fire on its own, which can occur at any period. Some memes gain attention at the onset, while others won't pick up steam until years down the road. While these pieces of media can be effective for marketing purposes, it'd be a lie to say that they can be mass-produced. For many, this is the magic of sorts that memes possess.




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