Many iOS users are dreading the arrival of Apple's new full-screen, in app video aps later this year. Most people who use their iPads or iPhones on a regular basis have already had enough of the current in-app banner ads from the iAds mobile network. The prospect of having to watch full-screen video ads before being able to use or exit an app has many iOS users looking for the cheapest Android mobile device on the market.
The new full-screen ads are going to be a big change from Apple's currents mobile ads, which are limited to small banner ads, which a user has to click on in order to play the associated video commercial, and iTunes Radio audio ads. Many iOS users are worried that the new ads are going to be far too interruptive.
Some people are getting particularly annoyed about the prospect of being forced to view video ads between different levels in gaming apps, as being distracted from gameplay is never a good thing. Many people are also worried about the prospect of the ads containing loud audio tracks, which could disrupt others if an iOS device is being used in a public place without headphones plugged in.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
Apple are said to be introducing the new full-screen video ads in an attempt to attract new advertisers to the iAds network and to encourage existing advertisers to spend more money. As of yet, Apple has not released any details about the cost of the new video ads. It is safe to say that Apple will be hoping to attract many major advertising partners, such as Pepsi, Coca-Cola, Procter & Gamble, Nissan and McDonald's.
The new full-screen ads are going to be a big change from Apple's currents mobile ads, which are limited to small banner ads, which a user has to click on in order to play the associated video commercial, and iTunes Radio audio ads. Many iOS users are worried that the new ads are going to be far too interruptive.
Some people are getting particularly annoyed about the prospect of being forced to view video ads between different levels in gaming apps, as being distracted from gameplay is never a good thing. Many people are also worried about the prospect of the ads containing loud audio tracks, which could disrupt others if an iOS device is being used in a public place without headphones plugged in.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
Apple are said to be introducing the new full-screen video ads in an attempt to attract new advertisers to the iAds network and to encourage existing advertisers to spend more money. As of yet, Apple has not released any details about the cost of the new video ads. It is safe to say that Apple will be hoping to attract many major advertising partners, such as Pepsi, Coca-Cola, Procter & Gamble, Nissan and McDonald's.
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