Recently, the Chinese company AppFlood released a detailed report on Android mobile advertising. They gathered data from more than 400 million smartphones around the world. While their global data may not provide an accurate picture of the Android market in every region, it's extremely informative. According to their report, the majority of the ad revenue that's being generated comes from interstitials. This includes videos and some types of rich media content. This category makes up a whipping 70% of global ad revenue.
The Power Of Video
Video advertising has gradually improved in recent years, especially on websites such as YouTube. The ability to rank a YouTube video on the Internet is much simpler than it has been in the past, which means that more advertisers are using this type of medium in order to generate additional sales.
In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.
AppFlood found a great deal of interesting information in their report, and it's worth reading in its entirety. If you're interested in mobile advertising and its future, it provides a wealth of information. It will be interesting to see how their findings will change in the future. It seems like video and rich media are only going to grow.
In some cases, the user has to watch a video before being able to access the page they wanted to see or have to stay on the interstitial page for a few seconds before the page they were navigating to loads. These ads can be considered as intrusive but you can make sure that your audience has a good experience with your ads by properly targeting users and providing them with quality content.If you use mobile ads to promote your products or services, you should look into interstitial ads. These ads are more expensive because they are perceived as more intrusive but they will yield better results for your campaign.
The Power Of Video
Video advertising has gradually improved in recent years, especially on websites such as YouTube. The ability to rank a YouTube video on the Internet is much simpler than it has been in the past, which means that more advertisers are using this type of medium in order to generate additional sales.
In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.
AppFlood found a great deal of interesting information in their report, and it's worth reading in its entirety. If you're interested in mobile advertising and its future, it provides a wealth of information. It will be interesting to see how their findings will change in the future. It seems like video and rich media are only going to grow.
In some cases, the user has to watch a video before being able to access the page they wanted to see or have to stay on the interstitial page for a few seconds before the page they were navigating to loads. These ads can be considered as intrusive but you can make sure that your audience has a good experience with your ads by properly targeting users and providing them with quality content.If you use mobile ads to promote your products or services, you should look into interstitial ads. These ads are more expensive because they are perceived as more intrusive but they will yield better results for your campaign.
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