One of the most effective ways to generate targeted traffic to your websites and blogs is to use banner advertisements. Although it has been thought for many years that people have become blind to banners, no longer clicking on this once lucrative way to generate targeted traffic, they have slowly been making a comeback in recent years.
When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.
If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.
If you do a search for a particular item that you would like to sell, you may find affiliate websites that are using different banner ads. If you see these ads constantly, for weeks or months, you can almost guarantee that a similar design will work for you. This strategy is also used when people create T-shirts to sell on the Web, simply making modifications to what has been successful before.
Using the banner success replication technique, you should be able to hire a graphics designer to create similar successful banner designs, or even create them yourself. This strategy should help you target people that will be interested in what you have to sell, allowing you to make more profits this year.
When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.
If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.
If you do a search for a particular item that you would like to sell, you may find affiliate websites that are using different banner ads. If you see these ads constantly, for weeks or months, you can almost guarantee that a similar design will work for you. This strategy is also used when people create T-shirts to sell on the Web, simply making modifications to what has been successful before.
Using the banner success replication technique, you should be able to hire a graphics designer to create similar successful banner designs, or even create them yourself. This strategy should help you target people that will be interested in what you have to sell, allowing you to make more profits this year.
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