It's no secret that one of the toughest aspects to manage online is Search Engine Optimization (SEO). Algorithms and systems are being updated constantly, which has changes how well your page ranks for each search engine. If you want to stay on top, then it's important to understand rising trends and methods to improve your SEO ranking.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
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