Facebook is a remarkable web presence, with over one billion members, it presents quite a marketing opportunity for what ever product you might be selling. There are members of Facebook from all walks of life, all countries, and all beliefs since it reaches a world-wide audience.
You can advertise on Facebook, and recently they have allowed people to target certain groups of people, such as those who might be interested in the product that you have to offer. For example assume that you sell baby products, and you put together an ad for baby blanket, so you target mothers on Facebook in the state of Ohio, who have had their baby within the past 7 months.
You can then run your ads either on the right hand side of the page, or in the news-feeds, which are in the center of the page. The ads that are run on the right side will go to a larger audience, but as a rule they will have a lower click through rate. The ads that are run in the news feed area in the center of the page, will not have nearly the number of people that will see the ad, but the click through rate will be higher, because the ad is more targeted.
You will get even better results if you create an ad that speaks to your audience. Think of a clever way to draw attention to your ad, for instance with an original picture of your products or with an attention-catching title. Facebook users see ads every time they check their favorite social network and might not notice all the ads they see. You will get better results if your ad stands out and invite the user to click. You could for instance use Facebook ads to promote a special discount or advertise a new product.
For 2014, more and more individuals are becoming aware of the possibilities with Facebook advertising and the fact that the demographics are there, and all a person needs is to learn how to advertise with their system. You should give it a try, and go ahead and market something and see how it works for you and your products.
You can advertise on Facebook, and recently they have allowed people to target certain groups of people, such as those who might be interested in the product that you have to offer. For example assume that you sell baby products, and you put together an ad for baby blanket, so you target mothers on Facebook in the state of Ohio, who have had their baby within the past 7 months.
You can then run your ads either on the right hand side of the page, or in the news-feeds, which are in the center of the page. The ads that are run on the right side will go to a larger audience, but as a rule they will have a lower click through rate. The ads that are run in the news feed area in the center of the page, will not have nearly the number of people that will see the ad, but the click through rate will be higher, because the ad is more targeted.
You will get even better results if you create an ad that speaks to your audience. Think of a clever way to draw attention to your ad, for instance with an original picture of your products or with an attention-catching title. Facebook users see ads every time they check their favorite social network and might not notice all the ads they see. You will get better results if your ad stands out and invite the user to click. You could for instance use Facebook ads to promote a special discount or advertise a new product.
For 2014, more and more individuals are becoming aware of the possibilities with Facebook advertising and the fact that the demographics are there, and all a person needs is to learn how to advertise with their system. You should give it a try, and go ahead and market something and see how it works for you and your products.
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