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mercredi 27 novembre 2013

Is Really Tribe Marketing A Trend?

By Barbara Holston


Obviously "Tribe Marketing" is a marketing strategy that attempts to create social groups or communities that are focused around a service or product. But to the astute entrepreneur, tribe marketing can imply much much more than this. Here is a short list of potential benefits :

* Instant Back links from Authority Sites * Instant Facebook Likes and Shares * Instant Retweets to Thousand * Blog Commenting Collaboration * Higher Web Page Ranking on Search Websites * More Targeted, Peer-Referred Traffic * More Leads, Sales and Connections

A Deeper Look at Tribe Marketing

It doesn't matter if your business is offline or online, the goal of every business wanting to turn a profit is to gain better targeted exposure for their goods and services to make a bigger number of sales. Lessen costs and increase profitability.

One extremely effective way to do that offline has been to make an advertising or marketing cooperatives. This is where you team up with other non-competing players and share the pricetag and rewards of a joint promotion. Maybe you split costs and share a full-page ad, each running a half-page ad.

Today, thanks in large part to recent technical advances online, you are now able to embrace tribe marketing and literally team up with dozens, hundreds, even thousands of other web-based marketers to help reduce advertising costs and significantly increase your exposure online through social media syndication.

Welcome to the wonderful world of tribe marketing!

Think Automated Cooperative Marketing

The power is present in an automated advertising, promotion, and social media syndication process. You set up your marketing distribution methods and auto syndicate members in the coop. In exchange, they syndicate your content as you publish it. Think quid pro quo.

To take full advantage of this new tribe marketing idea, you'll need to embrace the auto-syndication model.

How do marketeers benefit precisely?

Back links are what cause web page, blog content and videos to rank on the front of page of the big search engines like Google, Bing and Yahoo. Tribe marketing is set up to automatically distributor your content to each tribe member's social media sites. This leads to a massive influx of back links from all parts of the world which is very , very potent.

* As other tribe members share your content to their non-public networks, you get the benefit of an implied endorsement. This may mean more direct traffic, leads and easier sales.

* Establishing a reciprocal marketing arrangement via the tribe marketing concept can open the doors to other joint ventures, marketing deals and potential partnerships.

Tribe Marketing on the Fast Track

You have two basic decisions. You can set up your own "tribe" and distribution processes or you can join an existing tribe with a serious system already in place .

Creating your tribe and distribution channel will be a huge undertaking . Think loads of domains, masses of program installs, enormous IT and heaps of admistrative work on the back end. This option is simply not viable for most marketeers.

Venture on over to tribepro.com and join up to their free service. Get entangled. Join a tribe and syndicate a few pieces of content. Later you are going to need to go up to the enjoy the benefits of massive auto-syndication but you can hold off till you get a better idea the way in which the whole process works. It will take a while for a new tribe to begin actively promoting your content but after they do, watch out! This is a particularly dynamic marketing process that works.




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