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lundi 29 juillet 2013

Facebook Marketing For Beginners: How To Make The Most Of Social Media

By Alma Ardito


If you've been paying attention to things online these past few years then you probably are aware of how big Facebook has become. This means that it's a great place to market to people because so many people use it on a regular basis. Here are a few ideas on how to get a Facebook marketing plan underway.

Treat your old customers well. There are people that just want likes and then they forget about existing fans. If you want your Facebook marketing to pack more power, then make your audience feel respected. These customers can champion your brand if you engage them effectively.

Try using custom tabs on your Facebook page. When you first create your business Facebook page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It's never worth it.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

The idea of marketing on Facebook is to get more business for your company. Set monthly sales goals for yourself. Likes don't mean anything unless those people are also buying from you. If you aren't seeing appropriate sales, adjust your marketing strategies.

When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.

Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?

Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.

Now that you understand the how, what, why, when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Facebook marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off.




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