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samedi 15 juin 2013

Why Most Multi Level Marketing Programs Do Not Work

By Russell Howe


If you have an ambition to make money online from home, you will probably encounter muli-level marketing businesses on daily basis while you are on the internet. Sadly, most companies in this niche do not last very long before they go out of business. Today we will show you why this happens.

Due to the recent recession, around five in ten people with internet access have looked into ways to become their own boss online. However, while it is very easy to find companies which will promise you the ability to generate an easy income from home, the reality is far different.

Before you align yourself with any online business, you need to know it is built to last. Over 85% of MLM companies fail to last their first year, so we are going to show you the two main reasons which cause this frequent failure to happen.

Before we look into that, it is important to recognize that not all companies fail. There are some great opportunities out there, and there are many people who have built solid incomes online in their spare time. []

Of course, occasionally you'll see a program which experiences the levels of success the likes of Empower Network or Mary Kay have enjoyed.

The 2 main reasons behind this common failure are detailed below for you.

* Undesirable products which don't represent value for money.

* Ugly presentation which doesn't do it's job.

If you were to write a short list of the things you would need to put in place to create a successful business opportunity, it is highly likely that the two items on the list above would be among the first things you sorted out. But, oddly, these are problems which keep on happening in this particular niche.

Without a doubt, the biggest problem is caused by the lack of interest MLM companies place in their products and services. You will often find opportunities which have powerful, lucrative affiliate plans but it is almost impossible to build a long-term income with them because they do not provide anything of value.

If you look at some of the most successful companies in this industry you will notice that they have put more attention into their products and services, rather than just building everything around their compensation plan. This means members don't feel the need to quit if they don't have an income arriving each month.

The other major issue preventing over 85% of multi level marketing companies from long-term success is presentation. They often present themselves as instant, get rich quick schemes. The problem here, of course, is that it attracts the wrong type of person to the opportunity. The first sign of one of these opportunities is a pre-launch.

Pre-launches never yield positive results and they are primarily used in order to help the opportunity build a larger contact list. They attract individuals looking to earn money as easily as possible, trying to generate an income by getting into something early and hoping it takes off by itself. Usually, everyone quits when things get serious and the company uses it's big contact list to promote the next big thing a few months down the line.

Despite the many claims of an easy income which are easily found on the internet, it is not easy to make money online. The two steps in today's post will help you to spot a good long-term online business instead of the 'next big thing', which puts you ahead of most others getting into this industry.




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