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vendredi 15 janvier 2016

Blogging Done Right: Make It Work

By Robert Morrison


An effective blog is an essential part of enhancing your Web presence. Blogging will increase your exposure online and result in many opportunities. Blogging can help to build a small business, or it can give a voice to your personal opinions and actually become your career. This article will teach you what you need to know to start blogging.

Make use of a mind map. Organizing your blog into a mind-map, using the categories, posts, promotion and all of your income sources can be a great method of organization. It creates a way for you to see where your blog is lacking and what you can do to make it more successful.

Make controversial posts. We all know this is what keeps readers coming back for more. Think about it, if you write a post that everyone agrees with, it will get boring and many people won't want to read it. When you write controversial things it will keep readers coming back for more.

Don't go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you're making it harder for people to recognize your single brand.

Try writing for your readers. A blog is generally personal, but if you wish to grow an audience of more than a couple of people, try writing for the readers too. Try thinking about how the readers can benefit from your posts. If you wish to be a single beneficiary here, you should create a private journal.

Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.

Providing an RSS-to-Email option is a great tip for those running a blog. This can be used so that readers have the ability to subscribe to all your latest posts without needing an RSS reader. Even today, lots of people do not use RSS, so using a RSS-to-Email service is crucial. An excellent choice for one is Feedburner.

Avoid being a blogger who offers no unique content on your blog. You cannot expect to have success by running a blog that is very similar to other blogs. Offering unique content that is not found anywhere else within your niche is the right path towards finding success with your blog.

If you can, you should make use of a custom WordPress theme. In today's time, readers have the ability to recognize themes that are very generic in nature. Using these generic themes are just fine as long as you change up your header design so that it is more unique.

If you have a very long post, divide it into smaller parts, posted with the title and part number. If a reader finds the first part engaging, they will be enticed to return for further installments. Doing so also ensures that your readers do not become overwhelmed by an especially lengthy post.

Make sure that you post content to your blog on a regular basis or you can lose readers. When readers subscribe to your blog, they do so because they have a genuine interest in what you have to say. Leaving them hungry for information will, most likely, lead them to go seek new content elsewhere.

Your knowledge of blogging should now be good enough to the point where you can start up a blog for yourself, or improve what you are already doing. You want to create a blog that genuinely interests you though, the last thing you want to do is create a blog and talk about a subject that you have no interest in. Do what you like and people will listen because you'll have true passion in your words.




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