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vendredi 20 mars 2015

(Un)Welcome To The 21St Social Media Century

By Danie Zolezzi


How many times have you heard, "she liked his picture," in day-to-day conversation? My guess would be several because of a little phenomenon growing in prominence called "stalking." As users of social media, we are constantly creating and consuming content. Why has stalking become the norm? The reason behind this could simply be: because it's there to find.

As a young, female college student, I am constantly immersed in several types of social networking sites. Stalking someone's social networking profiles before even meeting them is a common practice today. If someone puts something out there for the world to see, why not go looking for it? However, is it possible that there are entities stalking us back?

Companies pay especially close attention to their followers who mention and like them on social networking sites. So yes, they most certainly are looking at you. Organizations doing business well understand the importance that social media plays in today's digital age. Consumers are benefiting from the immediacy of customer service provided through things like Twitter, Facebook, Instagram, etc. Although many companies are doing a terrific job of reaching their audiences, many others are still struggling with this task.

Many businesses will decide to outsource this type of work to a social media agency. Yahoo Finance recently released an article to offer some advice to aide in these types of issues. One of the tips in the article, titled, "fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."

Why is it that despite an organization's successes, the public will ultimately always remember their failures? BuzzFeed took the liberty of publishing an entire article about social media mishaps, titled, "19 Companies That Made Huge Social Media Fails." In many of these instances, the mistake could have been completely avoided if the company if the posts that were scheduled automatically had been shut off and someone was actually monitoring them. Remember to think about whom might be "Google-ing" your name next time your friend suggests you stalk her ex-boyfriend's Instagram.




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