1. Provide audio/video of your corporation/business: Facebook Online advertising and marketing How do you calculate intangible assets? Can you gauge your business's status or goodwill? No. So, how do you convince your clients about your status? One of the ways is through testimonials from others. But, it doesn't always work. A potential client might suggest, "Why should I believe in the customer feedback?" A valid argument, indeed! Under these circumstances, it is easier to convince your client by taking him/her on a tour of your corporation. If your client is in a different country, wouldn't it be much easier and simpler to tour your business on Facebook? Yes, that is why you should upload video footage and photos of your business. If you are a making company, you can upload movies of the manufacturing unit and the implemented safety measures. If you are in hotel industry, shoot a video of the cooking process to prove your cleanliness standards and if you are a software business, post video tutorials of employees working at their desks in a cosy atmosphere that helps boost productivity. These videos and photos will speak a lot more than words or any other evidence.
2. Establish your product: Facebook Online marketing brand name is the way consumers perceive your corporation. To a parent, the product 'fisher price' is related to quality and safety; similarly, for a sports person, Nike relates to comfort and overall performance. So, what exactly do you want your consumers to associate your make with? If you are a real-tor, you might want your name to be connected with trustworthiness or if you are an orthodontist, you might want to associate your name with 'smile'. Regardless of what the case, you have to use a consistent design. A brand design can include logos, colours, catch phrases, name etc. You can't undo your brand features once it is established. So, it is important to think about what you want to convey through your logos, name, colour etc. McDonald's logo is a classic example of a simple logo that conveys a well-built corporate image. Your aim must be to create a logo that by itself evokes perception about your product and services in the minds of your customers. However, do not try to copy logos from other corporations since they are copyright protected; doing so will land you in lot of trouble.
3. Engage in two way connection: Facebook Online promoting For any connection to be fruitful and bear rewards, it must be two way. As a customer, how many times have you felt that it is futile to complain about the poor buyer service or the low quality of the goods? It is not uncommon for people to experience sub-standard service for the money they pay. The most critical thing after creating your Facebook page is to establish a two way statement with your consumers/fans. Presume that you have a bed and breakfast trade and have successfully well-known your Facebook attendance but neglect speaking with your clients.
Here is what will happen: Your clients might write on your wall admiring your buyer service and when it goes unnoticed and non-reciprocating, the appreciation and announcement declines and eventually stops - a very bad promoting strategy. When other consumers see that you don't respond to criticism on your wall, they stop posting feedback and you lose a valuable supply to calculate your standard of service and reputation.So, take time and effort to answer to your clients' queries, to thank them, to say sorry or just to stay in touch.
4.Put up for sale goods that align with your make image: Facebook Online marketing and advertising Do you remember the failure of Col-gate's Kitchen Entries that never took off or that of Pond's toothpaste, which failed miserably? These are traditional illustrations of goods that are not in line of the name icon. Colgate has always been related with dental and individual hygiene; for consumers to relate ready to eat meals with Colgate was not palatable. Consumers always associated Pond's with fragrance and freshness. So, when Pond's introduced toothpaste, people couldn't relate dental hygiene with fragrance. The lesson learnt from the above cases: Do your research before you venture into launching new products. You must understand your consumers thoroughly to know their likes and dislikes. Once you have established brand name on Facebook, remember that you can't undo the writings on your wall. You will be bringing in thousands of fans for your page. So, use discretion before launching a new product. For example if you are a flower shop owner, extending flower arrangement offer for special occasion falls in line with your brand but not selling sweets and confectioneries
5.achieving out to your Influencers: Facebook Online promoting If you are a regular user of Facebook, you already appreciate the importance of connecting with Influencers. For those of you who are new to Facebook, Influencers are people who have the most family or friends on their list. Before you start linking with influencers, take time to prepare a list of influencers you want to link to. The best place to start is with your own relatives and friends list. Start conversations with the influencers by introducing yourself and take an extra effort to send personalised emails to each of them. If you do a copy paste job and send it to heaps of influencers, your account will be marked for spam. Do not request them to join your fan page immediately. Decide on a date you want to inquire the influencers to join your fan page. If you have too many influencers on your list, you can have numerous launch dates. P.S.: This is purely a guerilla internet marketing tactic; collecting information about influencers is against the Facebook policy. However, the information is easily available; so proceed with caution when you collect the info. Remember not to abuse the system and use these methods carefully with facebook online promoting.
6.Set-up Communities: Facebook Online promoting What if you are carrying out work for a cause and do not want public access to your pages? Is there a way around in Facebook to set-up pages that have access for privileged people only? Of course, yes! These are known as 'Facebook Groups.' Consider that you are associated in fund raising for combating 'cancer in kids' or 'feeding the malnourished'in the under developed countries, you can set-up a Facebook group. You can set-up three different levels of access viz., open, closed and secret. invite your family and friends to join your group. There are many methods you can market yourself to raise funds. One of the methods is to create group with the message, "For every person joining the group, $2 dollars go to the Cardiac Care Centre." You can come up with any message of your choice. This is a proven system to raise funds and expand your group.
7.internet marketing a donation drive on your group: Facebook Online marketing Are you stressed out about raising a certain sum of money within a short notice? Here is what you can do: Post a message on your Facebook group for a 'Matching donation drive.' In a matching donation drive, if you raise 'X' amount of money within say, 36 hours, one of the donors will match the rate raised. For this tactic to work, you must have a giver who is willing to match the raised portion. Another way is to link the donation sum to a date. For example, if you are raising money for your friend to undergo a heart surgery and her birthday falls on the 25th, you can host a birthday fund-raiser event. Post a note asking users to donate any quantity ending with 5;you must follow up your message with reminder emails.
8.Share/Create exceptional content with your group: Facebook Online promoting Now that you have a Facebook group, how do you engage its users? If you want your group people to visit the group regularly and participate in its activities, you must create and share content that will retain their interest in group activities. Consider that you are interacting with the same subscribers on different social networking sites like twitter, Linkedin etc and have returned from a holiday. Post your pictures and video lessons completely on Facebook. When your users don't find your photos on other sites, they will return to the group to view and participate in group activities. Giving out is one of the techniques to maintain exclusivity and retain group users. Another way is to create video footage and post it on Facebook. If you are an artist and your paintings have won awards, post it primary on Facebook before posting it elsewhere. This is a great way to keep your group active.
9.Track your Competitor's Facebook participation: No advertising and marketing is complete without assessing the market situation of your competitors. It is one of the main benchmarks to calculate your own success. So, it is essential that you track and assess your competitors' overall performance on Facebook. If you are in garment making industry, you must be aware of the trend setters in your trade. You must know if your competitors are keeping retaining pages/profiles on Facebook, and on other social networking sites, or blogs. You can trace the activities using the Internet search engine. The next step is to monitor the quality and quantity of interaction on social media. Make a note of how regularly they update their fan internet pages, offer useful information, connect with their consumers and deal with negative advice. This will help you in realizing if your competitor is genuinely associated in the social media or is experimenting with it. Your competitors' PR interaction in advertising the social media can be analysed through articles, blogs, magazines etc.
10.Calculating your marketing methods on Facebook: Facebook Online internet marketing Once you have reputable and promoted your fan page/profile on Facebook, you must assess its overall performance to know if your techniques are successful. Prepare a basic comparison chart to analyse your overall performance. To commence with you can have a column with expected goals vs. Achieved goals. Some of the measurements for the chart are: daily improvements on fan pages/ profiles. Adding to your fan page a couple of times every day is an feasible and sensible goal; setting a goal to update your fan page every 30 minutes is attainable but not practical because you wouldn't have critical information to share with your fans every 30 minutes. You can also keep a score of number of fans added to your page every week and gauge it against your preset goal. Not reaching the preset goal is an warning sign that either your goal is unlikely or that the fan page promotion is lagging. Compare the number of fans added to your page to the number of fans added to your competitors' page. Finally be flexible with the measurements; you can always add and delete goals.
11.Create Facebook challenge to invite people to your page: Facebook Online advertising and marketing You can request as many contacts as you want on Facebook. Sending out invites to join your page is important to build a tough fan following and you can make the ask interesting through raffles. If you are a restaurateur, run contests for the best recipes or give online interactive games where the visitors can participate. If you are into computer hardware, you can run a challenge that addresses troubleshooting, networking etc. Make sure to hand out gifts and prizes to the winner and the participants. The best form of prize is the cash prize. You can attract many people to your page by running raffles that have cash as prize. You can give soccer tickets or movie tickets too. Restart your contest at regular intervals. While large organisations can restart the contests at short intervals, it is difficult for small organizations to do so. Also, bear in mind that your raffles must be in line with your product and product.
12.SEO for your Facebook page: Facebook Online marketing A Facebook page that is written in compliance with SEO techniques will receive more traffic from major search engines like Google and Bing. Google indexes its rewards and claims to have indexed more than 430 million pages in Facebook. Driving traffic to your website is possible in many ways. Think that you are a retailer selling wedding gowns and already have a website. First thing to do is to link your website to your Facebook page/profile. This is a quick way to increase traffic to your page. Another way is to participate in conversations and forums and give your signature with a back-tie to your Facebook page. You can also tie your page to relevant blogs. In the above example,connecting with pages/blogs that relate to wedding gowns will improve your page ranking; not if you tie it to blogs or posts that relate to internal decoration. If your page has more than 1000 fans, Facebook offers a vanity URL, which makes it easy to access your page.
2. Establish your product: Facebook Online marketing brand name is the way consumers perceive your corporation. To a parent, the product 'fisher price' is related to quality and safety; similarly, for a sports person, Nike relates to comfort and overall performance. So, what exactly do you want your consumers to associate your make with? If you are a real-tor, you might want your name to be connected with trustworthiness or if you are an orthodontist, you might want to associate your name with 'smile'. Regardless of what the case, you have to use a consistent design. A brand design can include logos, colours, catch phrases, name etc. You can't undo your brand features once it is established. So, it is important to think about what you want to convey through your logos, name, colour etc. McDonald's logo is a classic example of a simple logo that conveys a well-built corporate image. Your aim must be to create a logo that by itself evokes perception about your product and services in the minds of your customers. However, do not try to copy logos from other corporations since they are copyright protected; doing so will land you in lot of trouble.
3. Engage in two way connection: Facebook Online promoting For any connection to be fruitful and bear rewards, it must be two way. As a customer, how many times have you felt that it is futile to complain about the poor buyer service or the low quality of the goods? It is not uncommon for people to experience sub-standard service for the money they pay. The most critical thing after creating your Facebook page is to establish a two way statement with your consumers/fans. Presume that you have a bed and breakfast trade and have successfully well-known your Facebook attendance but neglect speaking with your clients.
Here is what will happen: Your clients might write on your wall admiring your buyer service and when it goes unnoticed and non-reciprocating, the appreciation and announcement declines and eventually stops - a very bad promoting strategy. When other consumers see that you don't respond to criticism on your wall, they stop posting feedback and you lose a valuable supply to calculate your standard of service and reputation.So, take time and effort to answer to your clients' queries, to thank them, to say sorry or just to stay in touch.
4.Put up for sale goods that align with your make image: Facebook Online marketing and advertising Do you remember the failure of Col-gate's Kitchen Entries that never took off or that of Pond's toothpaste, which failed miserably? These are traditional illustrations of goods that are not in line of the name icon. Colgate has always been related with dental and individual hygiene; for consumers to relate ready to eat meals with Colgate was not palatable. Consumers always associated Pond's with fragrance and freshness. So, when Pond's introduced toothpaste, people couldn't relate dental hygiene with fragrance. The lesson learnt from the above cases: Do your research before you venture into launching new products. You must understand your consumers thoroughly to know their likes and dislikes. Once you have established brand name on Facebook, remember that you can't undo the writings on your wall. You will be bringing in thousands of fans for your page. So, use discretion before launching a new product. For example if you are a flower shop owner, extending flower arrangement offer for special occasion falls in line with your brand but not selling sweets and confectioneries
5.achieving out to your Influencers: Facebook Online promoting If you are a regular user of Facebook, you already appreciate the importance of connecting with Influencers. For those of you who are new to Facebook, Influencers are people who have the most family or friends on their list. Before you start linking with influencers, take time to prepare a list of influencers you want to link to. The best place to start is with your own relatives and friends list. Start conversations with the influencers by introducing yourself and take an extra effort to send personalised emails to each of them. If you do a copy paste job and send it to heaps of influencers, your account will be marked for spam. Do not request them to join your fan page immediately. Decide on a date you want to inquire the influencers to join your fan page. If you have too many influencers on your list, you can have numerous launch dates. P.S.: This is purely a guerilla internet marketing tactic; collecting information about influencers is against the Facebook policy. However, the information is easily available; so proceed with caution when you collect the info. Remember not to abuse the system and use these methods carefully with facebook online promoting.
6.Set-up Communities: Facebook Online promoting What if you are carrying out work for a cause and do not want public access to your pages? Is there a way around in Facebook to set-up pages that have access for privileged people only? Of course, yes! These are known as 'Facebook Groups.' Consider that you are associated in fund raising for combating 'cancer in kids' or 'feeding the malnourished'in the under developed countries, you can set-up a Facebook group. You can set-up three different levels of access viz., open, closed and secret. invite your family and friends to join your group. There are many methods you can market yourself to raise funds. One of the methods is to create group with the message, "For every person joining the group, $2 dollars go to the Cardiac Care Centre." You can come up with any message of your choice. This is a proven system to raise funds and expand your group.
7.internet marketing a donation drive on your group: Facebook Online marketing Are you stressed out about raising a certain sum of money within a short notice? Here is what you can do: Post a message on your Facebook group for a 'Matching donation drive.' In a matching donation drive, if you raise 'X' amount of money within say, 36 hours, one of the donors will match the rate raised. For this tactic to work, you must have a giver who is willing to match the raised portion. Another way is to link the donation sum to a date. For example, if you are raising money for your friend to undergo a heart surgery and her birthday falls on the 25th, you can host a birthday fund-raiser event. Post a note asking users to donate any quantity ending with 5;you must follow up your message with reminder emails.
8.Share/Create exceptional content with your group: Facebook Online promoting Now that you have a Facebook group, how do you engage its users? If you want your group people to visit the group regularly and participate in its activities, you must create and share content that will retain their interest in group activities. Consider that you are interacting with the same subscribers on different social networking sites like twitter, Linkedin etc and have returned from a holiday. Post your pictures and video lessons completely on Facebook. When your users don't find your photos on other sites, they will return to the group to view and participate in group activities. Giving out is one of the techniques to maintain exclusivity and retain group users. Another way is to create video footage and post it on Facebook. If you are an artist and your paintings have won awards, post it primary on Facebook before posting it elsewhere. This is a great way to keep your group active.
9.Track your Competitor's Facebook participation: No advertising and marketing is complete without assessing the market situation of your competitors. It is one of the main benchmarks to calculate your own success. So, it is essential that you track and assess your competitors' overall performance on Facebook. If you are in garment making industry, you must be aware of the trend setters in your trade. You must know if your competitors are keeping retaining pages/profiles on Facebook, and on other social networking sites, or blogs. You can trace the activities using the Internet search engine. The next step is to monitor the quality and quantity of interaction on social media. Make a note of how regularly they update their fan internet pages, offer useful information, connect with their consumers and deal with negative advice. This will help you in realizing if your competitor is genuinely associated in the social media or is experimenting with it. Your competitors' PR interaction in advertising the social media can be analysed through articles, blogs, magazines etc.
10.Calculating your marketing methods on Facebook: Facebook Online internet marketing Once you have reputable and promoted your fan page/profile on Facebook, you must assess its overall performance to know if your techniques are successful. Prepare a basic comparison chart to analyse your overall performance. To commence with you can have a column with expected goals vs. Achieved goals. Some of the measurements for the chart are: daily improvements on fan pages/ profiles. Adding to your fan page a couple of times every day is an feasible and sensible goal; setting a goal to update your fan page every 30 minutes is attainable but not practical because you wouldn't have critical information to share with your fans every 30 minutes. You can also keep a score of number of fans added to your page every week and gauge it against your preset goal. Not reaching the preset goal is an warning sign that either your goal is unlikely or that the fan page promotion is lagging. Compare the number of fans added to your page to the number of fans added to your competitors' page. Finally be flexible with the measurements; you can always add and delete goals.
11.Create Facebook challenge to invite people to your page: Facebook Online advertising and marketing You can request as many contacts as you want on Facebook. Sending out invites to join your page is important to build a tough fan following and you can make the ask interesting through raffles. If you are a restaurateur, run contests for the best recipes or give online interactive games where the visitors can participate. If you are into computer hardware, you can run a challenge that addresses troubleshooting, networking etc. Make sure to hand out gifts and prizes to the winner and the participants. The best form of prize is the cash prize. You can attract many people to your page by running raffles that have cash as prize. You can give soccer tickets or movie tickets too. Restart your contest at regular intervals. While large organisations can restart the contests at short intervals, it is difficult for small organizations to do so. Also, bear in mind that your raffles must be in line with your product and product.
12.SEO for your Facebook page: Facebook Online marketing A Facebook page that is written in compliance with SEO techniques will receive more traffic from major search engines like Google and Bing. Google indexes its rewards and claims to have indexed more than 430 million pages in Facebook. Driving traffic to your website is possible in many ways. Think that you are a retailer selling wedding gowns and already have a website. First thing to do is to link your website to your Facebook page/profile. This is a quick way to increase traffic to your page. Another way is to participate in conversations and forums and give your signature with a back-tie to your Facebook page. You can also tie your page to relevant blogs. In the above example,connecting with pages/blogs that relate to wedding gowns will improve your page ranking; not if you tie it to blogs or posts that relate to internal decoration. If your page has more than 1000 fans, Facebook offers a vanity URL, which makes it easy to access your page.
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