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lundi 20 mai 2019

Marketing Solutions SMEs Can Apply

By Scott Russell


SMEs have to formulate marketing strategies so they can grow and compete in this industry. If they got recognized by the industry, this only means that they have passed the profit bar. They also have begun to become one of the prominent companies here. One of the things they need to do is implementation of marketing solutions Totowa NJ.

In marketing, this makes use of the four Ps which summarizes the key factors involved to create a popular brand. These are product, price, place, and promotion. By using these four, SMEs can spread awareness to customers and have influence on them. They should strategically do this at a place and time when market activity is high.

In this business, the way businessmen move its operations is like a game. This can be seen when their strategies are clear and strong enough to let them have the manpower, structure, and capital. Seeing as they are at the baby stage, it is expected that the target market is small. To gain those numbers as well as customer trust, they will study and understand their market.

Let us take online business as an example. We are living at the digital age where people browse through the web on things they like such as fashion, entertainment, and food. Everyone knows that this business only needs a low amount of capital to stay afloat. Thus, they have more cost effective solutions to take advantage of than others.

First on the list is social media marketing. Every person in the planet has one or more social media accounts. They use this every day for catching up with friends and news happening around them. Through these, they are now able to reach into hundreds of customers daily in both local and international markets.

Second is hiring media and industry influencers. These are people who became popular due to the posts they did in social media. If they hire these people, they can easily have product promotions towards their followers. Know that they can refuse to endorse the company if they do not like the products.

Third, they need to entitle customers as brand ambassadors. Being a small company, this equates to not means of hiring prominent figures like actors as product endorsers. Hence, it is better to assign this to customers since they have an advantage of convincing people of their experience and reviews. As a result, product effectiveness is spread widely by word of mouth.

Fourth is creating an official website. Although a Facebook fan page also contains product information, most people would still prefer to check the website. This is because this has more contents that are all about the product and the company. Moreover, they can measure the website traffic they gained since its launch.

Fifth, they make use press release. Through them, potential customers are let known of product details. Note though that this solution is feasible only if they gained physical office, good reputation, and substantial profits. They can do this during product launch where their influencers, ambassadors, press, and partners get invited.




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