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dimanche 18 juin 2017

3 Things Long Island Advertising Agencies Can Learn From WWE

By Rob Sutter


Without question, World Wrestling Entertainment is the largest company that specializes in pro wrestling. However, many people tend to overlook just how active the company is from a digital standpoint. Its social media activity is just the tip of the iceberg. If Long Island advertising agencies wish to better themselves in the long term, here are 3 lessons that they would be wise to take away from WWE.

First and foremost, WWE isn't shy about sharing content on social media. As a matter of fact, if you like their page on Facebook, you'll find yourself met with continuous posts that may pique your interest. Everything from news articles to videos are showcased, meaning that you're not exactly short on content to digest. Media such as this matters, but there's far more that companies such as fishbat can learn from WWE.

WWE has also been able to implement different platforms for the content it produces. This goes far beyond social media and even television, too. Streaming services have become more commonplace. The WWE Network is a great example, as it's enjoyed by millions of wrestling fans. It's easy to see why, as it provides different types of content for unique tastes. Simply put, having different vehicles for content dissemination is vital.

Lastly, your local fishbat Long Island advertising agency will know that keeping things interesting is for the best. WWE is no different, as evidenced by their focus on storylines. Whether they move fast or slow, storylines have a sense of progression. In order for this to happen, narratives have to be shaken up, which adds different wrinkles that weren't present before. The rule of thumb, for any business, is that momentum will eventually yield results.

As you can see, there are quite a few lessons that Long Island advertising agencies can take away from WWE's track record. Marketing and business in general have shifted in such a way that there's a considerable focus on digital media. It's a focus that doesn't seem to be waning, either. If anything, with the popularity of social media, more businesses are going to want to use social media and other tools more often. By doing so, they'll stand a lesser chance of getting lost in the shuffle.




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